New Look Symbolizes PBTF Mission

The Pediatric Brain Tumor Foundation introduces a new look.

Asheville, NC, June 26, 2013 --( The Pediatric Brain Tumor Foundation works to eliminate the challenges of childhood brain tumors. Today we are proud to introduce a new look that symbolizes that ambitious mission.

“Humans have always reached for the stars, much like our researchers are reaching for a cure for one of the deadliest forms of childhood cancer,” said PBTF President and CEO Robin Boettcher. “Our colorful star logo was inspired by our name for the children we serve. They are our Shining Stars, and this new design honors them."

The new look was designed and donated by Dailey and Associates. “Dailey is honored to contribute our services to this wonderful organization,” said Steve Mitchell, senior vice president and account director. “We were challenged to create a symbol that would represent the range of services the Pediatric Brain Tumor Foundation offers, from research to family support to outreach. The star represents all facets of their mission and symbolizes the hope PBTF provides to kids and their families in their battle against this terrible disease.”

The new look is the first of many steps the PBTF is taking to fulfill its mission.

“Our objectives are clear: enhance and expand our fundraising programs, grow our research investment, provide more family support services, increase awareness of the PBTF and increase our volunteer base,” Boettcher said.

Look for the star design on our newsletter and other materials in the coming months, and on our redesigned website in the fall. The theme will also carry over to our events starting in 2014.

About The Pediatric Brain Tumor Foundation
The Pediatric Brain Tumor Foundation, a 501 (c)(3) nonprofit organization based in Asheville, N.C., is the world's largest non-governmental funder of childhood brain tumor research. More than 28,000 people in the United States are living with the diagnosis of a childhood brain tumor, and 11 more cases are identified each day. Our programs include free educational information about brain tumors, Internet conferences, college scholarships and Ride for Kids motorcycle charity events. For more information, call 800-253-6530 or go to
Ride for Kids
Mary O. Ratcliffe