Cambridge, MA, June 27, 2013 --(PR.com
)-- The White House Office of Science and Technology Policy released a fact sheet (http://1.usa.gov/11Yh0Eh) today citing the upcoming MITx massive open online course (MOOC) 3.086x Innovation and Commercialization as a key resource for bringing innovation to market more effectively. Taught by MIT Professor Eugene Fitzgerald and Dr. Andreas Wankerl, the course is developed out of an innovation approach described in their 2010 book Inside Real Innovation (World Scientific).
The course, offered on the edX platform 9 starting September 16, is intended for inventors, entrepreneurs, corporate decision-makers, investors and policy-makers. It provides a new model for understanding the innovation process as highly iterative rather than linear. The course and related book were developed out of Professor Fitzgerald's years of experience bringing new silicon chip technologies to market and share much of that real-world experience.
"People often think of innovation as a straight-line process from invention to implementation to product to market," said Professor Fitzgerald in discussing the course. "In the real world, innovation is much more complicated and requires a deep understanding of technologies, implementation options and potential markets all at the same time throughout the process. Effective innovation requires many different attempts to fit these three domains together to bring a product to market successfully."
The ideas developed in Inside Real Innovation and shared in the course have been recognized by the White House Office of Science and Technology policy as a key NGO contribution to the Materials Genome Initiative, an effort to develop research, policies and infrastructure that can more effectively bring advanced materials to market as cutting edge products. The Materials Genome Initiative includes a portfolio of federal and external stakeholder commitments, including several efforts at MIT.
The Materials Genome Initiative was announced by President Obama on June 24, 2011 in a speech at Carnegie Mellon University. “The invention of silicon circuits and lithium ion batteries made computers and iPods and iPads possible, but it took years to get those technologies from the drawing board to the market place,” said the President in describing the Initiative. “We can do it faster.”
The course is aimed at professionals working in innovation-related fields. It will help inventors and researchers better understand the process of bringing their developments to market. It will provide a more textured understanding of the process of moving from invention to market for entrepreneurs. Corporations will benefit through a clear understanding of how to revive top-line growth. The course will give investors a better sense of when in the innovation process funding can be most effective. For policy-makers the course can help to more effectively target policies to support innovation. The course has no prerequisites.