New York, NY, June 28, 2013 --(PR.com
)-- Second annual edition of the Fi3F™ index, - proprietary and forward-looking indicator that measures the attractiveness of 180-nations for franchisors seeking to expand internationally - is being introduced today by Fluent in Foreign™ LLC, a New York City advisory group that guides companies, as they seek to establish or expand their franchise business abroad.
The Fi3F Franchisor Country Appeal Index™ evaluates each nation using proven factors that include its proprietary data combined with information obtained from the World Bank, United Nations, Transparency International and several U.S. government agencies. The index looks at factors that include each country’s GDP growth, population size, education, availability of franchise financing, political risk insurance, corruption, investor protection and legal framework for contract enforcement and IP protection.
The rankings of all 180 rated nations is available exclusively on Fluent in Foreign Academy™ site (http://academy.fluentinforeign.com), as part of the Fi180 Global Business Atlas™ individual country profiles.
Fluent in Foreign is headed by Alexander Gordin, author of the critically acclaimed business book "Fluent in Foreign Business”, which is available at all major online booksellers. The Fi3F franchising index™ is one of three indices that rate the attractiveness of individual countries for companies looking to expand into foreign markets. The other two indices - Fi3E™ and Fi3I™ - are geared for direct foreign investors and exporters, respectively.
"Developing the Fi3F™ index was a very enlightening experience,” says Gordin. "A closer look at the results will yield some surprises that could be very profitable for American businesses looking to franchise their concept outside the U.S."
Gordin said emerging markets like the South East Asia, while much smaller in GDP than the BRIC nations of Brazil, Russia, India and China, may have more opportunities for U.S. franchisors because they often offer a fertile business climate and have not yet felt the influx of American and other western franchises.
"The Fi3F Index™ and the Fi180 Global Business Atlas™ the company publishes will serve as significant starting points for franchisors and their advisors, as they look overseas," Gordin added. "It will save countless hours of preparation and research, as well as offer cautionary signs where appropriate."
About Fluent In Foreign:
Fluent in Foreign LLC, (www.fluentinforeign.com) - a Broad Street Capital Group company - is a unique advisory and information platform designed to help franchisors, direct investors and exporters prepare to enter foreign markets or expand their existing international operations in the most efficient and risk controlled manner. Headquartered in New York City the company helps its clients navigate the often-uncharted waters when doing business with new countries and governments. Some of the services Fluent In Foreign offers to the franchise community include: cross-cultural training (in partnership with TMC/Berlitz), international financing, political risk insurance, legal compliance and strategic business development.