CRS Provider Moves Towards Flat Fee Unlimited Transactions

London, United Kingdom, July 03, 2013 --( evolution technology by The Hotel Performance Company (, the hospitality e-commerce and e-distribution provider, has introduced a more flexible pricing strategy for hotels.

evolution has created an alternative pricing structure for independent hotels by introducing a subscription-based payment schedule. Hotels can now pay an annual fee for use of its booking engine and channel manager for unlimited transactions and connections, instead of its previous transaction-based payment system, making it a more cost-effective distribution solution than its competitors.

evolution’s new pricing structure will be available to independent hotels. It will also offer hotels a free 21-day trial, where hoteliers can experience the rich features of its booking engine and channel manager and discover great value and business benefits from using one platform for distribution. This platform also serves as a CRS, as evolution treats the GDS as another channel. The technology provider will also no longer tie hotels into a three-year contract. Instead, they will be simple one-page subscription-based agreements, making it a much simpler process for hoteliers.

Mark Brown, Director of Sales and Marketing at evolution, comments: “The days of wholesale profiteering at the expense of hotels are drawing to a close. evolution is proud to be at the vanguard of shifting distribution pricing to a flat-fee, unlimited transaction model. What this means for independent hoteliers is access to technology that a couple of years ago was only affordable to hard brands and chains. The benefit is that independent hoteliers can maximise their revenue to the last available room, save time, offer guests an intuitive experience and never overbook.”

evolution has also updated its website, making it much more user-friendly and adding a two-minute video on the homepage to give a real insight into its services, including its recently launched next-generation booking engine.

To watch the video, please visit

For media enquiries please contact:
Ashleigh Silverman
+44 (0) 20 7380 8564

Notes to editors:
evolution brings together e-commerce products and hotel reservation services to enable hotels to effectively manage and exploit the multi-channel world of e-distribution. evolution allows hotels to increase bookings, optimise revenue and keep complete control over their online profile. evolution’s team of technology experts developed evolution Demand Manager which enables customers to directly control a range of electronic distribution channels, including the GDS, from one simple-to-use interface. evolution is born out of Great Hotels of the World (GHOTW), one of the world’s largest hotel representation companies. Having used other companies’ technologies for nearly ten years, GHOTW was ideally placed to see the strengths and weaknesses of all the systems in the marketplace. From this perspective, GHOTW decided to build their own GDS and ADS reservation platform from scratch. Their team of passionate, dedicated and creative technology experts has created evolution Demand Manager, bringing a fresh and innovative approach to today’s e-distribution landscape, while taking the concept of rate distribution to the next level.

Further information and a video overview of evolution can be found at
Great Hotels of the World
Ashleigh Silverman
+44 (0) 20 7380 8564