Medical Tourism Association® Offers Marketing Workshop in Portugal

Palm Beach Gardens, FL, July 03, 2013 --( The Medical Tourism Association® will present a daylong workshop on “Medical Tourism Marketing and the World Health,” Wednesday, July 10, at the Hotel Vila Gale Ópera, in Lisbon, Portugal.

Renee-Marie Stephano, president of the Medical Tourism Association®, will offer feature presentations on “Government Involvement in Medical Tourism” and “Free Zones Creating Health, Medical Tourism Zones and Clusters of Health,” in which she will discuss public/private partnerships, improving the quality of care, healthcare reform; and conditions, actors, and leverage strategies for developing clusters, among other subjects.

Other panel discussions include “The Challenges for Portugal: Patient Safety & Innovation,” João Viegas Fernandes, president of the Portuguese Association for Tourism Health and Wellness – APTSBE; and “Introduction to International Marketing Health Care: European Reality,” Paul K. Moreira, director of the International Journal of Healthcare Management, United Kingdom.

Additional Medical Tourism Association® presentations include “Introduction to Medical Tourism” and “The Role of Industry Tourism/Travel in Medical Tourism,” Cristina Cardona; and “Inbound vs. Outbound Medical Tourism,” and “Tourism Health and Wellness,” Jeff Coxon.” Marketing in European Health: Clinics and Hospitals,” will be delivered by both Moreira and Coxon.

“We believe in a think-global, act-local approach to develop sustainable systems through our workshops and we look forward to bringing our message to countries around the world,” said Renee-Marie Stephano, president of the Medical Tourism Association®, who added that the U.S.-based organization has presented workshops in the Spain, Republic of Georgia, Mexico, and Armenia in the past few days.

The Medical Tourism Association® builds consumer awareness of international healthcare options through outreach efforts at conventions and conferences in the United States and across the globe and with initiatives including its Health & Wellness Destination Guides, Medical Tourism Magazine, annual World Medical Tourism and Global Healthcare Congress, numerous partnership and networking activities, online education and certification programs, and No. 1 rated Internet portal for healthcare consumers, among others.

MTA has spent several years developing a comprehensive and diverse curriculum of medical tourism training courses, certification programs and continuing education to support industry initiatives.

For more information regarding MTA educational & training workshops, contact 001-561-791-2000, or;

About The Medical Tourism Association
The Medical Tourism Association is a global nonprofit member organization for the medical tourism and international patient industry. MTA works with healthcare providers, governments, insurance companies, employers and other buyers of healthcare -- in their medical tourism, international patient, and healthcare initiatives -- with a focus on providing the highest quality transparent services. MTA is also committed to raising awareness of international healthcare options, and has specific initiatives designed to educate and increase the number of consumers who travel for healthcare. For more information, visit:
Medical Tourism Association
Cristina Cardona