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G2G3 Strengthens Americas Team with Appointment of Ian Clayton and Kenneth Gonzalez

Edinburgh, United Kingdom, July 02, 2013 --( G2G3, the leading provider of game-based transformation solutions for IT enterprises, today announced the expansion of its Americas team with the appointment of Ian Clayton and Kenneth Gonzalez.

Both are highly respected and recognized individuals within the service management industry. With 38 years IT experience, Ian Clayton is the author of the Universal Service Management Body of Knowledge (USMBOK™) and industry pioneer of outside-in (customer centric) thinking. With 29 years of IT experience, Kenneth Gonzalez is a renowned industry expert and leader in software development, technology management, outside-in thinking, lean and service management.

G2G3 uses creative game science to deliver solutions that engage people and drive positive transformation. The G2G3 solutions portfolio is rapidly expanding and includes experiential workshops, gamification, serious games and organizational enablement and readiness programs.

Following the recent acquisition by Capita plc, G2G3 is focusing its strategy around international growth to support an increased global demand for its solutions. In strengthening the Americas team through the recruitment of Ian and Kenneth, G2G3 will extend its reach while bringing a wealth of knowledge and expertise to the team, significantly increasing the G2G3 value proposition.

With shared values around driving success using a people-centric, outside-in approach to transformation, the appointment of Ian and Kenneth was a logical step for all parties.

Mark Ross Sutherland, CEO of G2G3 said: “We are delighted to welcome both Ian and Kenneth to the G2G3 family. They are an ideal fit for our team, sharing our beliefs, passion and commitment to customer success via human-centered solutions. They bring with them valuable experience and knowledge in the form of outside-in thinking, something which will be fundamental to our shared future success.”

Ian Clayton said: "In my experience the biggest obstacle to success faced by organizations considering or undergoing any kind of transformation is the people factor. This challenge is universal, regardless of technology, process or philosophy and is no different for the application of outside-in thinking. G2G3's modern-day approach and powerful portfolio provides a unique solution that focuses on engaging the individual. I am immensely excited by the opportunity to work as part of such an innovative team with a proven track record of removing such obstacles."

Kenneth Gonzalez said: “There is a growing realization amongst organizations that re-engineering processes, creating policies and practices, giving employees new knowledge and adopting new frameworks or technologies only provides marginal benefit if not done as part of an intentional shift towards a new way of doing business. This shift can only be fully realized through an organizational transformation effort that addresses the operational, organizational and cultural issues that serve as the foundation of a desired future state. I am very excited to be joining the G2G3 team and in doing so, contributing to and accessing the best leading edge thinking, tools and resources that our customers need to help make that shift in a timely, reliable and cost effective manner.”

For more information or photography related to this News Bulletin, please contact Linda King at or +44(0)131 461 3333
Contact Information
Carrie Pairman
+44 (0)1314613333

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