Woman Entrepreneur Looks to Inspire Other Women Entrepreneurs

Irvine, CA, August 29, 2007 --(PR.com)-- How many women want to start businesses and think they need a ton of money or an MBA? These days women are starting businesses at astounding rates, and many are capturing niches by "bootstrapping" their ideas.

Faith Smith, Founder and CEO of Eyes Cream Shades, a leader in quality sunwear for kids, has "bootstrapped" her company to become a "recognized" brand name within the optical arena, among eye care professionals nationwide. She is now successfully taking her Eyes Cream Shades brand into other niche markets as well. In addition, she is also Co-Founder of Chizzlin Shades, a sunglass company focusing exclusively on the tweener market, for those ages 8-12, which is set to debut next month.

"When I started my business, I did not have a lot of money, nor did I have a business background...what I did have was a lot of determination and passion for capturing a niche within the quality kids sunwear market," says Smith. "At the time I started my company, there were not many resources for women entrepreneurs to go and get advice, mentoring and/or inspiration, so I basically learned from the 'school of hard knocks.' Though I made 'mistakes' along the way, I learned invaluable lessons that I am able to share with others."

Creating entrepreneurial niches is what Smith excels at and she is taking her real life experiences to her blog - www.brastrapping.com, (a term coined by Smith to be the female slang of "bootstrapping") to help other "want to be brastrappers" turn their passions into entrepreneurial niches.

Check out her blog at www.brastrapping.com

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