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Bridging the Generation Gap

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Recruitment Season Offers Companies Opportunity to Bridge Generation Gap

Cincinnati, OH, August 29, 2007 --( As employers gear up for the fall recruitment season, experts recommend that companies tailor programs and initiatives for each generation and avoid assuming that “one size fits all” while recruiting members of different age groups.

Linda Gravett and Robin Throckmorton, co-authors of Bridging the Generation Gap: How to Get Radio Babies, Boomers, Gen Xers, and Gen Yers to Work Together and Achieve More, describe how many companies are unwilling to change the status quo and therefore severely limit their recruitment opportunities.

“Companies often get stuck in the "we have always done it this way and it worked for us" mentality. When recruiters have such a narrow mind and don’t spend time listening to what potential employees are telling them, they take the chance of losing really great recruits,” Gravett said.

According to Bridging the Generation Gap, there are several steps companies can take to avoid these pitfalls including reviewing processes at least annually, developing change task forces and creating process improvement teams in order to gain fresh insights and perspectives.

The generations which often pose the biggest challenges for recruiters are Radio Babies and Generation Y. “Both Gen Y and Radio Babies have similar characteristics when it comes to recruiting,” Throckmorton said. “Both groups don’t mind working hard, as long as the work is interesting and flexible. Therefore, recruiters need to keep in mind that these generations have specific needs and the challenge for companies is to listen and really act on the feedback they receive.”

Bridging the Generation Gap: How to Get Radio Babies, Boomers, Gen Xers, and Gen Yers to Work Together and Achieve More by Linda Gravett and Robin Throckmorton was published by Career Press in January 2007. The book is available online and in bookstores nationwide. For more information, visit or

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Bridging the Generation Gap
Jennifer Riegert

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