RE/MAX Elite Superstar Expands Her Knowledge in the Luxury Home Market

Evans attends special training and builds expertise in luxury home market to better serve her clients in Brevard County, Florida.

Melbourne, FL, July 08, 2013 --( Penny Evans with RE/MAX Elite, recently completed a luxury home marketing training course offered by The Institute for Luxury Home Marketing held over the RE/MAX University (RU).

The course -- which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury homes, and creating a marketing plan for the multi million dollar property – was developed by Laurie Moore-Moore, Founder of the Dallas-based Institute and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist® (CLHMS) designation which the Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Penny Evans is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

Evans is an award-winning RE/MAX sales professional who has been in real estate since 1995 and specializes in the Brevard County real estate market. She attained her real estate Broker’s associate license in 2006 and was a member of the Lakeland Association of Realtors Board of Directors for 2008-2010.

“The training provided new insight about the upper-tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Evans. “In addition, I discovered new and creative tools for promoting luxury homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my new knowledge.”

“Evans is now a member of The Institute and will be awarded the designation once performance standards have been submitted and reviewed,” said Moore-Moore. We look forward to having her on our prestigious list of Certified Luxury Home Marketing Specialists.”

Lauren Estwin, Brand Marketing Coordinator of RE/MAX International said, “Sponsoring The Institute for Luxury Home Marketing training is an example of the commitment we at RE/MAX have to helping our sales professionals build skills, increase their knowledge of upper-tier market trends and fine-tune their ability to deliver the best in customer service to their buyers and sellers.”

For current information on the luxury market, please contact Penny Evans with RE/MAX Elite at 321-223-4682 or email


Penny Evans
RE/MAX Elite
6022 Farcenda Place Suite 101
Melbourne, FL 32940
Telephone: 321-223-4682
Fax: 321-775-8057
RE/MAX Elite
Justin Brown