Mims Distributing Company Joins Leinenkugel’s First Canoes for a Cause Event in North Carolina

Raleigh Beer Distributor Partners with Brewer and North Carolina Big Sweep in Campaign to Clean Lake Wheeler on July 20

Raleigh, NC, July 10, 2013 --(PR.com)-- Mims Distributing Company (http://www.mimsdistributing.com), a beer distributor that services a nine-county area in and around the Triangle, has announced that the Jacob Leinenkugel Brewing Company’s Canoes for a Cause campaign will have its inaugural North Carolina event on Saturday, July 20 from 1 p.m. to 4 p.m. at Lake Wheeler in Wake County. Leinenkugel and Mims Distributing have partnered with North Carolina Big Sweep, a nonprofit dedicated to cleaning the state’s waterways, to host the volunteer litter cleanup event.

Jacob Leinenkugel Brewing Company’s Canoes for a Cause is a campaign to support local water stewardship efforts and demonstrate the brewery’s passion for water quality. Previous events have been hosted in Chicago, Denver, Milwaukee, Minneapolis, Madison and Cleveland. Following the cleanup, there will be a volunteer appreciation party with Leinenkugel beers and raffle prizes for those who attend. Dick Leinenkugel, business development manager for Tenth and Blake, will be the guest of honor at the event.

Pre-registration is requested and can be done online at http://www.ncbigsweep.org or by calling (919) 269-9380.

“The people at Leinenkugel share our passion for being good stewards of our environment. We are honored that Dick Leinenkugel will be here to lead the effort to help clean up around Lake Wheeler,” said Chip Mims, CEO.

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About Mims Distributing Company:
Established in 1964 and based in Raleigh, N.C., Mims Distributing Company provides domestic, import and craft beer brands to licensed retailers in nine central N.C. counties – Chatham, Durham, Franklin, Granville, Orange, Person, Vance, Wake and Warren. It is the area’s distributor for all Miller brands, including Miller Lite, Miller High Life and Icehouse. Mims’ imports include Newcastle Brown Ale, Dos Equis, Red Stripe, Palm, Rodenbach, and Sapporo. It handles craftbrews such as Yuengling, Sam Adams, Sierra Nevada, Lagunitas, Magic Hat, Anchor and Narragansett. Mims also carries cider from Crispin and non-alcoholic Arizona Tea. In 2007, Mims received the prestigious High Life Achievement Award from Miller, which recognized its top distributors in the nation. That same year, Mims also won the Newbie of the Year Award from Magic Hat as its best new distributor. In 2009, Mims was awarded Magic Hat’s Pouring Partner of the Year Award as its top distributor in the country. Active in the local community, Mims supports efforts such as the Walk for Hope, and the Frankie Lemmon School. For more information, visit http://www.mimsdistributing.com.

About Jacob Leinenkugel Brewing Co.:
Jacob Leinenkugel Brewing Company, based in Chippewa Falls, Wisconsin since 1867, is a leading craft brewer in the upper Midwest and is distributed nationally. Year-round offerings include Leinenkugel’s Honey Weiss, Sunset Wheat, Berry Weiss, Leinie’s Red, Creamy Dark, Original and Light. The brewer also offers seasonal beers such as Leinenkugel’s Summer Shandy, Canoe Paddler, Oktoberfest, and Snowdrift Vanilla Porter. Leinenkugel’s offers limited-release, robust beers from its Big Eddy series. For more information on the rich history of Leinenkugel’s, visit www.leinie.com or join Leinie loyalists at www.facebook.com/leinenkugels.

ABOUT North Carolina Big Sweep:
NC Big Sweep, an award-winning 501(c)(3) nonprofit, was originally founded in 1987 as Beach Sweep, an initiative to remove unsightly and harmful litter from the state’s coastline. It expanded inland in 1989, and was renamed Big Sweep, becoming the nation’s first statewide waterways cleanup. Its mission expanded in 2002 from litter-free waters to a litter-free environment. Since Big Sweep was founded, almost 335,000 Big Sweep volunteers have retrieved over 11 million pounds of debris—the equivalent of more than 27,000 football fields, five feet deep in litter.

Jennifer Fair
MMI Public Relations
(919) 233-6600
Mims Distributing
Robert Buhler