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CORDURA (R) Fabrics

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CORDURA® Lite Plus Fabric Offers New Standard for Lightweight Fabric Technologies


CORDURA® Brand Pushes the Limits of Durable Portability for the Outdoor and On-the-Go Segments

Wichita, KS, July 11, 2013 --(PR.com)-- In keeping with the brand’s "Durable Fabrics for Durable People™" focus, CORDURA® Lite Plus fabric, the innovative new addition to the CORDURA® fabric portfolio, will debut at this year’s OutDoor Friedrichshafen, July 11-14, in Friedrichshafen, Germany, and at Outdoor Retailer Summer Market, July 31-August 3, 2013, in Salt Lake City, Utah.

Constructed from INVISTA’s family of highest tenacity Type 749 nylon 6,6 air bag technology fibers, CORDURA® Lite Plus fabrics are available in 210, 315, 420 and 525 denier (235, 350, 470 and 585 dtex) offerings. As compared with the brand’s current Type 725 Lite range, CORDURA® Lite Plus fabrics offer up to 2X increased filament density and lower denier per filament with increased/inherent higher coverage factor in weaving resulting in:

-Smoother/softer more supple fabric hand
-Tighter packing in weaving with less space/gaps for water or air leakage
- Ability to achieve equivalent hydrostatic results with less coating
- Ability to be packed or folded to fit smaller radius or seam

CORDURA® Lite Plus fabrics also offer >12% improvement in tensile strength compared to current Type 725-based CORDURA® Lite fabrics and provide significant performance advantage in fabric tensile and tear strength compared to fabrics made with normal tenacity yarns.

“Our CORDURA® brand DNA is built around pushing the boundaries of fabric durability,” said Cindy McNaull, global CORDURA® brand and marketing director. “Based on consistent input from our global outdoor gear and travel customers, we know they are looking for lighter fabrics that won’t sacrifice durability and performance. Our technical team worked with our valuable fabric mill teams to create high-performance fabrics that meet these requirements and live up to our decades-long standard of durable, versatile, and reliable fabric performance.”

Current constructions of CORDURA® Lite Plus fabrics include lightweight rip stops, dobby, plain and ballistic weaves, and are targeted at end-use applications such as technical packs, daypacks, messenger bags and luggage. Products showcasing CORDURA® Lite Plus fabric are in development and will be available as early as 2014.

For more information on CORDURA® Lite Plus fabrics, please visit the CORDURA® brand team at stand B4-204 in Hall B4 at OutDoor 2013 Friedrichshafen and booth 39213 at the Outdoor Retailer Summer Market or visit www.cordura.com.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.

About INVISTA
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.
Contact Information
CORDURA(R) Brand Fabrics
Suzanne Shenk
919-844-2742
Contact
www.cordura.com

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