Bangalore, India, July 12, 2013 --(PR.com
)-- Decisive Analytics Systems Pvt. Ltd., a Bangalore-based provider of marketing automation products, announced the launch of its real-time marketing platform, Plumb5, which provides end-to-end insights, engagement and personalization features. The platform helps enterprises, especially e-commerce and retail companies, to enhance conversion rates, campaign ROI’s and customer experience, while facilitating reduction in customer acquisition, marketing and resource management costs.
“Unlike other marketing automation and analytics tools, Plumb5‘s focus on being customer-centric rather than being data-centric, leads it to tag customer intentions and behaviour rather than just executing a marketing function. The emphasis is on creating seamless customer experiences in real-time, and help in customer support and interactions at critical points,” said Vijaychander, CEO at Decisive Analytical Systems.
Plumb5’s inbuilt features include campaign management, lead generation, personalization and targeting, proactive hybrid chat, feedback widgets, split testing tools, click-to-call widgets, community builders, topic crawlers, brand sentiment search and omni-channel integration features. The platform also provides rules-based automation to enable real-time segmentation, behavioural scoring and social media trending that helps understand user intentions and behaviour.
Some of the benefits Plumb 5 provides for businesses are:
· Plumb5 eliminates silos and the need to invest in multiple tools. An enterprise can save over 40% of its annual costs, when compared to other platforms
· Available as a SaaS, pay as you go model, providing savings on IT infrastructure
· The product framework enables tagging mechanisms across all customer touch points. This method helps in achieving a more accurate retention rate required for calculating CLV
· Plumb5 provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real-time leading to better overall customer experience
· It’s unique plug and play feature saves companies valuable integration time and effort and the extra expense of building unified reports
· Plumb5 also does not require any constant IT engineering support, as the features are intuitive, self-configurable and workflow based. With this, the marketing team gains on turn-around time and saves resource overheads
· Dedicated support through chat, online and phone makes consultation with experts, always accessible for Plumb5 customers
For more information about Plumb5 , please visit: http://www.plumb5.com or contact:
Decisive Analytics Systems Pvt. Ltd.
15th Main, 100 Feet Road
J.P. Nagar 5th Phase
Bangalore – 560 078
+1 (201) 484 0141