New Delhi, India, July 19, 2013 --(PR.com
)-- July sees highly focused brand activity for William Grant & Sons’ Glenfiddich and Grant’s Scotch Whiskies with Delhi Duty Free, India’s leading travel retailer.
For the first time in the Indian Sub-Continent, William Grants & Sons is running an exciting "Mega Promotion" during the month which offers passengers the chance to win a fantastic portable home bar each week through a lucky draw. Entry is possible with every purchase worth US$80 from either the “Glenfiddich” range or “Grant’s Family Reserve family.”
This consumer engaging promotion is orientated on product information aimed at educating consumers on each brand variant and covers the entire Glenfiddich and Grant’s ranges. With the clever use of dividing walls, bottles can be displayed in an impactful "museum" style, clearly displaying the vintage year and including tasting notes. This allows for a clear division between standard and higher end vintages and enables those expressions which are Travel Retail Exclusive to be visibly displayed as such. Housed in the wall is a screen which shows the Glenfiddich story, selling the rich history associated with the brand to consumers.
In addition, for the first time at Delhi Duty Free, aroma cones for each variant are included within the display to enable consumers to have their own nosing experience.
Says William Grant & Sons’ Head of Sales-India Sub Continent, Neeraj Sharma: "Retail experience within the Indian Subcontinent has evolved hugely in global travel retail and that has been largely led by DDFS who has undertaken pioneering efforts in this regard. As a step in this direction, we are doing the mega promotion in July which offers a mix of consumer education through product nosing & attractive gifts with purchases, with the mega prize of a designer Glenfiddich home bar."
Glenfiddich is the leading Single Malt at Delhi Duty Free and, adds Sharma: "The trend today is for consumers to stock a Single Malt range at home for personal consumption and enjoyment. So it makes perfect sense to have a prize such as the Glenfiddich Home Bar. We are very grateful to DDFS for giving us this wonderful opportunity."
Mr. Steve O Connor, CEO, Delhi Duty Free Services Pvt. Ltd, said, “Glenfiddich is one of the finest brands in the Single Malt segment and William Grants products in general have always received a good response at Delhi Duty Free. Travellers from all over the world find fervour with this brand. We at Delhi Duty Free have always endeavoured to provide the best of offers and promotions to our customer. And this is first of a kind initiative & will create excitement for the true whisky connoisseurs where they can win a portal bar.”
Trade enquiries: Ian Taylor, William Grant & Sons.
Tel: +44 (0) 20 8334 1258.
Fax: +44 (0) 20 8332 1695.
Press enquiries: Rowena Holland, Essential Communications.
Tel: +44 (0) 208 405 8109.
Fax: +44 (0) 208 405 0330.
Mobile: +44 (0) 7710 219784.