Soundview Executive Book Summaries to Host Webinar with Lina Echeverria

Soundview Executive Book Summaries will host an interactive webinar on July 31st with best-selling author Lina Echeverria, to discuss the concepts in her latest book, Idea Agent.

Philadelphia, PA, July 24, 2013 --(PR.com)-- In this Soundview Live webinar, Leadership That Liberates Creativity, Lina Echeverria will draw on her considerable experience at Corning Inc. to show you how to become an idea agent – a catalyst for releasing your people’s creativity.

Containing practical methods for pulling strong-minded, visionary individuals together to solve incredibly complex problems, this event will reveal seven proven principles to help you nurture – and follow through on – innovation. Learn more at http://www.summary.com/track/_/Leadership-That-Liberates-Creativity.

Lina Echeverria spent twenty-five years inspiring creativity and accelerating innovation at Corning Incorporated, one of America’s leading technology companies. She has done the hardest and most urgent kind of job in the world of business—managing creative researchers and scientists to find and develop new technologies and new products that help consumers, while driving the business of one of the world’s most renowned Fortune 500 technology companies.

During her career, she managed teams and led organizations both in Corning, NY, and in Fontainebleau, France. Echeverria began challenging convention early, as a student in her native Colombia. She was the first woman to seek admission to and graduate with a degree in engineering geology from the Universidad Nacional de Colombia at Medellin, opening the door to a new field for a generation of women in a school considered the most rigorous in the country in the area of engineering. She went on to earn a PhD in geology at Stanford, and then on as a postdoctoral fellow at the Carnegie Institution and a researcher at the Max Planck Institüt in Germany, conducting field research on the island of Gorgona, site of Colombia’s highest security prison.

Attendees will learn:
• How to confront creative conflict.
• How to preserve space for discovery and invention.
• How to demand excellence and enrich lives.
• How to live values that liberate creativity.
• How to create a culture of creative engagement.

About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.
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