Burlington, Canada, September 01, 2007 --(PR.com
)-- This new course is being offered at Humber College of Applied Arts & Technology in September 2007. The course uses theory and proven practices to handhold students through all the steps of starting and operating an online business.
By the end of the course, using the tools and materials included, students will have an operating Internet business. They will be able to nurture this business by applying the lessons learned during the course, and through the assistance of its professional after-course mentoring.
The course includes: (1) a full set of integrated software tools, (2) complete online and downloadable reference materials, and (3) several hours of instructional videos. Using smart tools that do not require technical knowledge.
The student uses all these materials during the course, for homework assignments and afterwards to create and operate an online business.
1. Understand "PREselling" (vs. "selling") -- the Content, Traffic, PREsell, Monetize concept; success examples; entrepreneurship; accessing online resources
2. Brainstorm business ideas -- types of online businesses; entrepreneur/infopreneur; building on passion/hobby/experience
3. Conduct precise online market research -- lateral and vertical brainstorming; analyzing supply and demand
4. Select an effective domain name -- unifying business concept; searching available names; registering
5. Choose an appropriate site look and feel -- using standard and custom templates; starting and upgrading
6. Develop original site content -- outlining like a book; using online resources; studying competition; writing for site visitors
7. Create Search-Engine-friendly pages -- analyzing page content; incorporating keywords; organizing content in tiers
8. Incorporate PREselling techniques -- using e-mail giveaways; offering downloadable e-books; offering free online courses
9. Promote the business in multiple ways -- free Search Engine traffic plus directories; blogging; advertising; e-zines; relationships; joint ventures
10. Implement proven money-generating techniques -- incorporating content-based ads; being an affiliate for other merchants' products/services.
Where: Humber College of Applied Arts & Technology, 275 Humber College Blvd, Etobicoke, Ontario
When: 9:00 am – 12:00 pm every Saturday from September 15/2007 to November 24/2007
Course Duration: There are 10 classes of 3 hours for a total of 30 hours. Students participate in the development of an online business case study, which becomes a hands-on example to guide their own business-building efforts.
Workload: Students are expected to attend every class and dedicate a minimum of eight hours per week practicing and implementing what they've learned.