New Delhi, India, August 01, 2013 --(PR.com
)-- Diageo Global Travel in association with Delhi Duty Free Services Pvt Ltd (DDFS), launched - The Singleton™ Reserve Collection of Single Malt Scotch Whiskies – a series of Single Malts crafted solely with the aim of creating the best-tasting Malts in Travel Retail today.
The collection has been handcrafted for Travel Retail by The Singleton Master of Malts, Maureen Robinson - one of Scotland’s most respected whiskey artisans - and represents her personal expression of the finest flavours from The Singleton distilleries.
Known for more than three decades for her outstanding senses of taste and smell, Maureen was given total freedom to explore The Singleton reserves, where she pushed the boundaries of flavour. Using innovative, contemporary thinking and traditional whiskey-making techniques she crafted a range of exceptional tasting Single Malts that perfectly balance cask selection and distillery character.
Maureen Robinson said: “Only one thing matters to us at The Singleton and that is the quest to craft the world’s best tasting Single Malt Scotch Whiskey.
“Inspired by the early whiskey merchants of Scotland, who sought out the finest Single Malts for connoisseurs of Scotch, we are always looking for new ways of making the best tasting whiskies, bringing together traditional craft and contemporary skill to pioneer new possibilities. This collection perfectly encapsulates that commitment and its creation has been an incredibly exciting flavour journey.”
Steve White, Diageo GTME Marketing Director, said: “The launch of The Singleton Reserve Collection is one of the most significant advances in the Malts category in Global Travel Retail for many years. It fully delivers on the desire of our customers for new and fully differentiated offerings that will drive strong additional growth in a category that is already growing rapidly.
“By following the forward looking tradition and ethos of The Singleton we have created a Reserve Collection that offers consumers exactly what they are looking for when they shop in travel retail – great-tasting Single Malt Whiskies that cannot be found in domestic markets and which give something new and out of the ordinary.”
Talking about the new launch, Mr. Steve O Connor, CEO, Delhi Duty Free Services Pvt. Ltd said, “Since last 3 years we have experienced that the travelers are constantly looking out for new flavours of single malt whiskey at our Duty Free Shops. To live-up to their expectations, we are extremely delighted to introduce the world most famous and sought after single malt for the first time at our shops. It’s a new value addition to our collection, which we are glad to have.”
The Singleton of Glen ord Liberte 100cl- $ 56
The Singleton of Glen ord Trinity 100cl- $ 79
DDFS is a single largest duty free retail operator in India operating out of T3, the 6th largest single terminal building in terms of floor area. The company was awarded the concession to manage and operate the Duty Free Shops at Terminal 3, Indira Gandhi International Airport in Delhi. As India’s progressive economy continues to grow, DDFS sees an exciting opportunity within the airport retailing business ensuring Delhi Duty Free is established as one of the world’s prominent travel retail shopping experiences and destination.