Atlanta, GA, August 03, 2013 --(PR.com
)-- Georgia Tech IMG Sports Marketing is proud to announce Atlanta Medical Center as the new “Official Healthcare Provider of Georgia Tech Athletics.” This deal marks the start of an exciting partnership between two iconic Atlanta institutions, as Georgia Tech was founded in 1885 and Atlanta Medical Center has been delivering exceptional patient care since 1901.
With the new sponsorship, Atlanta Medical Center’s brand and services will be promoted year-round to the estimated 1.4 million Georgia Tech fans and alumni living throughout metro Atlanta. The sponsorship grants Atlanta Medical Center exclusivity in the hospital category and includes radio advertising during football and basketball game broadcasts and weekly coaches shows; extensive digital, social media and print advertising throughout the year; and stadium signage and branding.
“This is an exciting opportunity for two prestigious institutions to come together,” said William T. Moore, President & CEO of Atlanta Medical Center. “As a neighbor of Georgia Tech in downtown Atlanta, we look forward to sponsoring their athletics program and wish them a successful season.”
About IMG College
IMG College is America's leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. IMG College produces nearly 30,000 hours of radio programming on the largest independent sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. Headquartered in Winston-Salem, N.C., IMG College employs more than 700 people in nearly 100 offices throughout the U.S.
About Atlanta Medical Center
Atlanta Medical Center is a 762-bed acute care hospital, with campuses in downtown Atlanta and East Point, GA. It is the second largest licensed-bed hospital in Georgia and a Level 1 Trauma Center. A teaching hospital, Atlanta Medical Center is widely recognized for its women’s services program, including water births, and for outstanding performance in the treatment of stroke patients. The hospital’s weight‐loss program is designated as a Bariatric Surgery Center of Excellence. To learn more about Atlanta Medical Center, a facility accredited by The Joint Commission, visit www.atlantamedcenter.com.