Riyadh, Saudi Arabia, August 04, 2013 --(PR.com
)-- Hasoubna.net.sa one of the largest software development companies in Arabia focused on consumer web and mobile ventures, invested in Zezphone.com. Based out of Saudi, Zezphone.com focuses on developing mobile applications -as commonly called apps- that are targeting Arab users with great user experience, relevant content, services, and games.
Zezphone.com is working on serving and growing an active community of mobile app users by introducing the latest mobile technologies to the Arab world. Fahad Alsubaea the head of Hasoubna marketing, said highlighting their vision: “This is exactly the right time for mobile; MENA market is hungry for high quality Arabic applications, to fill the gap in the market as smart phone penetration growth is exceeding all expectation!”
According to a new set of figures released, the average of mobile penetration rate for the Middle East will cross the 100% mark in 2012: It will rise from 97.72% at end-2011 to 107.09% at end-2012. The UAE is predicted to have over 70% smartphone penetration by 2016, up from 47% today.
Smartphone penetration was also extremely high in Saudi Arabia, where 60 percent of mobile phone users had smartphones. Moreover, only 39% of users who understand Arabic prefer app in English. It is also expected that the annual growth rate of the online gaming traffic in the Middle East will reach 71% by 2015.
Zezphone.com also develop mobile games targeting the broad audience of mobile gamer looking for games relevant to our culture and speaks the same language. Application creators are breathing a big sigh of relief, that’s why Hasoubna.net.sa provides the opportunity to launch mobile products for Arabia and the world with Zezphone.com.