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Parenting 2.0: Social Networking - A Resource for Parents

Social networking technology is now reaching today's generation of parents with a new advantage: resource-based collaboration. Parents are working longer hours on average which leaves them short on time for childcare, and quality time with kids. Web-based matchmaking can help parents find the local help they need.

Toronto, Canada, September 06, 2007 --( Back to school can be a big strain on parents... the one relief is that they are not alone. Whether it’s spending time searching for childcare, arranging car-pools, checking out after-school options or even helping out with homework, these stresses are common to all parents with school-age kids at this time of year. Canadian parents familiar with Facebook® or Friendster®, widely-popular social networking websites, can now explore a more resource-based form of social network at in their search for help.

"Parents are amongst the largest interest groups that have the most to gain from recent advances in technology," says Founder Scott Springer, of Toronto. The social aspect of today's Internet allows users with similar interests to get in touch for a common goal such as simply making friends, learning from each other, and sharing resources. is a free website for parents to find local help raising their kids: everything from preschool and daycare, to after-school programs. More than a resource directory, KinderFind is a full featured social network that allows members to locate and contact each other by interest and geographical location.

Compared to other resource websites available in the US, KinderFind provides an ad-free environment, focusing instead on available value-added services for community members, such as online daycare registration, and advanced matchmaking features.

"In our case, we're providing a free place for parents to find help for real world challenges: how to find the best care and opportunity for your growing child," adds Springer. He proposes that instead of posting messages in classifieds, these service requests and offerings have much more value as part of a dedicated community where referrals and reputation help parents make better choices. Anybody who provides children's services can be part of the solution.

"There is a definite need for resource-based community networks in addition to the mass social networking websites," says Springer. "As the popularity of social networking sites grows, there is a shift from purely social motivations to community-based lifestyle needs and collaboration."

A social network that makes life easier, that's what it’s all about., a Toronto-based startup company founded in January 2007, provides a social networking, and childcare matchmaking service for parents with kids ages 3-12, offered in French and English.

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Julie Serra

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