Angry Birds and Nordic Hug Make Touch Screen Cleaning Fun and Safe

Technology hygiene company Nordic Hug and Rovio Entertainment introduce Angry Birds Touch Screen Wipes, an innovation developed specifically for touch screens.

Espoo, Finland, August 20, 2013 --( Now Angry Birds fans can clean their touch screens with a product they can trust. Nordic Hug’s natural based alcohol free formula was developed specifically for touch screens; it cleans, disinfects, and polishes touch screens properly – leaving them germ free and crystal clear, with their protective coating intact.

“We’re proud to have Angry Birds on a product that promotes health and is so clearly a pioneer in the field,” says Peter Vesterbacka, The Mighty Eagle and CMO of Rovio Entertainment.

The innovation is a direct response to the overwhelming amount of potentially harmful bacteria found on mobile phones – 10 times the amount on a toilet seat – and the lack of a proper solution for cleaning them without damaging the screen. The major concern with existing cleaners is their use of alcohol or harsh chemicals to kill bacteria, contents that damage the special oleophobic coating on the iPhone, iPad, and majority of Android devices. This decreases visibility and turns the touch screen into a fingerprint magnet.

The multiple-patents-pending formula, based on antimicrobial properties in the Arctic cloudberry, was developed in collaboration with the largest research institution in Scandinavia. Nordic Hug is proud to be supported by Finnish Funding Agency for Technology and Innovation and The Foundation for Finnish Inventions.

“It’s all about bringing hygiene up to modern standards in the digital age - six months ago, even the Wall Street Journal couldn’t find a single product they’d recommend as a safe and effective cleaner for touch screens,” says Dmitry Genin, CEO of Nordic Hug.

“And promoting technology hygiene becomes a lot easier when it’s supported by widely recognized Angry Birds characters,” adds Claudia Anton, COO of Nordic Hug.

Vibrant packages featuring Red Bird, Blue birds 'Jay, Jim, Jake', Yellow bird Chuck, and newcomer Pink bird Stella will be available for happy, healthy mobile phone and tablet users in select Electronics retailers around EU and Russia from September this year.

About Nordic Hug
Nordic Hug is a pioneering technology hygiene company based in Finland, specializing in cleaning and disinfection products for touch screens. Innovative product range features multiple-patents-pending formula, based on antimicrobial properties of the Arctic Cloudberry extracts. Nordic Hug provides consumer and professional technology hygiene solutions in Europe and Russia and has received international attention, including meetings with the Prime Ministers of Finland and Russia.

About Rovio Entertainment
Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio's animated Angry Birds feature film is slated for July 1, 2016.

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Maria Boychenko
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