Vitality Show Appoints MWI for Rebrand

London, United Kingdom, August 25, 2013 --( Following the acquisition of VOS Media by the Telegraph Media Group (TMG) earlier this year, London advertising agency, MWI (Media & Marketing with Impact Ltd) have been appointed to handle the rebranding of the Vitality Show in a multi agency pitch.

BE:FIT London reflects the current trend for women-only fitness communities and events. “We are delighted to be working with MWI on BE:FIT London,” says show and brand manager Leigh Furgus “Their pitch was outstanding and the work produced by MWI was a clear winner..

One of MWI’s specialisms is event advertising having previously worked with VOS on media planning & buying for the Vitality Show. MWI Managing Director, Lisa Saunds, commented “This is a fantastic win for MWI and reflects the great work of the creative team here who have developed the BE:FIT London brand.”

BE:FIT London will launch in March 2014 in a move that also sees the show relocating from Earls Court to the riverside exhibition space at Old Billingsgate.

About Media & Marketing With Impact Ltd
Media With Impact was established in 1999, MWI are a full service agency working across creative, strategic planning & media planning & buying, digital and social media. Events marketing and advertising are one of the core areas of expertise that MWI cover.

Contact for further information
Doran Tranmer or Sanjeev Patel
23, Bartholomew Square, EC1V 3QT
0207 2538800 or
Sanjeev Patel
0207 2538800