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Way Out Wax/Vermont Naturals

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Way Out Wax/Vermont Naturals Newly Redesigned Website Offers Information, Functionality and Style

All-natural aromatherapy candle company (Way Out Wax) launches completely redesigned online store and reference source for all things "Way Out."

Morrisville, VT, September 07, 2007 --( Way Out Wax/Vermont Naturals is pleased to announce the launch of , a completely redesigned and innovative online store and reference source for all things “Way Out.” The new site implements an innovative navigation system with beautiful product shots of their candle collections. The site is streamlined and an easy-to-use shopping cart makes the Way Out Wax experience a pleasant one.

“It was our intention to create a space where visitors can get a sense of who we are and why our candles are truly different,” explains Marketing Director Anna Barrett. In addition to detailed information about each product and the essential oils involved, visitors are invited to read about Way Out Wax both past and present, with a retrospective slideshow in ‘Our History’ and current-day photos of the “Faces & Factory” hard at work in Morrisville, VT.

Looking ahead, Way Out Wax is excited about the opportunities for growth offered by the new website design. The ‘Our Approach’ section is intended to be an ever-expanding resource library with articles and educational information about their healthy, earth friendly products and processes. The underlying “Clean, Pure & Natural” message is conveyed through design elements on every page, while intuitive navigation easily switches between educational tidbits, candle sizes, styles, scents and the shopping cart. The new site blends beauty and function, giving online visitors a chance to acquaint themselves with the products and values that drive the company.

Way Out Wax was founded in 1992 and produces handcrafted, healthy products for a healthy lifestyle. They offer a full range of all-natural candles and room sprays and use only pure, plant-based essential oils, believing that synthetic fragrance, candle dyes, chemical scent enhancers or boosters have no place in the candle you burn or the air you breathe. Way Out Wax candles are available in hundreds of retail locations across the country and can be purchased directly through their secure (and brand new) website For more information, please visit them online or call toll-free 1-888-727-1903.

For additional information, images or to schedule an interview with
Founder/CEO Jim Rossiter, please contact Anna Barrett.

Contact Information
Way Out Wax/Vermont Naturals
Anna Barrett
802-888-4014 x.8003

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