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ęShave Inc.

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ę Shave Opens First Retail Store, eShave New York


A modern-inspired boutique, blanketed in white walls and black accents, offers shoppers a window into one of the world’s most successful luxury grooming brands. The full line of ę Shave products and accessories has been on shelves and open to the public as of August 1, 2007.

New York, NY, September 09, 2007 --(PR.com)-- After much anticipation, ê Shave, a global, upscale grooming brand that has been around for over 11 years, opened their first retail store on August 1, 2007. The 576-square-foot space at 993-B First Ave., between East 54th and East 55th streets, was found by ê Shave President, Danielle Malka, while she was walking home.

The new shop is located in a very quaint, residential part of New York City and is surrounded by a variety of retail and service providers, including a flower shop, hair stylist, bank, wine store and high-end butcher.

“I wanted to create an inviting and modern space that offered our customers a reprieve from the hustle and bustle of the city,” commented Malka. “The look is very clean and simple, allowing our products to speak for themselves.”

The store interior has been design to create a very calming shopping experience with its meticulous organization, open space, white walls, and streamlined modern design fixtures. Customers will find a full-range of ê Shave’s grooming essentials, which include: shaving products, shaving accessories, shaving sets, and travel products.

ê Shave’s products appeal to customers all over the world. As a result, the opening of this boutique will be the inauguration of ê Shave’s plan to transform into a global retail brand – with sites on Paris and London.

“It is my vision that one day, everyone will use a shaving brush, just as everyone, today, uses a toothbrush” – Danielle Malka.

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About ê Shave
ê Shave, defined by their unique style and unparalleled luxury, is known around the globe for their beautiful and sophisticated collection of shaving essentials. Based on the principals of fine jewelry making, ê Shave creates one-of-a-kind, artistic tools and accessories. ê Shave continues to be the only company that hand-sculpts its own designs to appeal to the discerning tastes of aesthetically discriminating and design conscious men & women. ê Shave has modernized the wet-shaving tradition. ê Shave products are available online at www.eshave.com and in select upscale retailers/spas worldwide. 800-94-SHAVE
Contact Information
ęShave Inc.
Shelly Cellak
773-398-6154
Contact
www.eshave.com

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