ISPreview Survey Finds UK People Spend Longer Online and Download More
The latest monthly ISPreview.co.uk survey has found that 52% of respondents in the United Kingdom download 60 GigaBytes (GB) or more of internet data every single month over their home broadband ISP connections, which is up from 37.6% in 2011. Meanwhile 68% of people said they were spending 4 hours or more online every day.
Elsewhere 65% of respondents to the study agreed that their internet usage had increased since last year and the number of consumers whom gobbled 5GB or less data per month has fallen from 12.4% in 2011 to just 6.1% now.
How much broadband data do you consume per month (respondents were told to pick the closest)?
60GB+ - 51.9%
I don't know - 13.7%
40GB - 12.1%
20GB - 9.1%
10GB - 6.7%
5GB - 4.7%
1GB (GigaBytes) - 1.4%
How many hours do you spend online a day (pick closest average)?
8 Hours+ – 36.6%
4 to 8 Hours – 31.2%
2 to 4 Hours – 24.3%
1 to 2 Hours – 7.7%
"It's no surprise that we're all consuming more data as the quality of internet content, especially in terms of video streaming, has continued to increase and the way we connect to the internet is only getting faster," said ISPreview.co.uk's Founder, Mark Jackson. "Similarly most fixed line broadband ISPs have been keeping pace by increasing their usage allowances or adopting 'totally unlimited' services, often with only a tiny adjustment in price to compensate."
"The result is that consumers, many of which might start to feel confused by all the increasingly similar packages, are likely to place even more emphasis on service quality as a differentiator between ISPs. The only exception appears the be mobile operators, many of which are still peddling the same sort of data caps as they had two or three years ago. Even the latest 4G technology, which is predominantly about delivering faster connectivity, appears to have had little impact and yet consumes now expect a lot more," concluded Mark Jackson.