Brookfield Residential Selects 90octane for Lead Generation Program; Agency Hires Account Director

The Denver marketing agency was hired to build responsive design websites and strategize search marketing campaigns for the residential developer.

Denver, CO, September 12, 2013 --( Denver conversion-driven marketing agency 90octane was recently hired by Brookfield Residential to create responsive websites and paid search programs to support home sales in its real estate communities near Denver, Colo.

The goal of the project is to generate leads for builders that partner with Brookfield Residential by driving prospective home buyers to research and express interest in its communities and their amenities.

Brookfield Residential is a leader in land development and home building with a focus on master-planned, new communities. The company is known for its distinctive, strategically planned communities and attractive amenities, like the unique Beach Club pool at Brighton Crossing.

To support business growth, 90octane has hired Andrea Litzau as an Account Director. Litzau will take the lead on key aviation and industrial manufacturing accounts. She was previously the Senior Director of Digital Solutions for Merkle where she managed email operations for 22 digital clients totaling $8 million in revenue with over 200 billion messages delivered. Litzau also served as an Account Director at Abacus.

About Brookfield Residential
Brookfield Residential is a land developer and homebuilder, active in eleven principal markets across North America. Their progressive vision, disciplined decision making, and in-depth industry experience results in communities and homes that are distinguished by quality, design and lifestyle. Visit to learn more.

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.
Rosemary Dempsey