Westwood, MA, September 13, 2013 --(PR.com
)-- Wilde Agency announced that Nancy Harhut, Chief Creative Officer, and Neal Boornazian, President, will speak at the New England Direct Marketing Association (NEDMA)’s Fall Direct Marketing Symposium, at the Microsoft Iconic Center in Cambridge, MA.
On September 20, Harhut and Boornazian will deliver a highly engaging presentation titled "Automatic Action: How to Use New Insights about Human Behavior to Drive Response." Those in attendance can learn how to use what science has proven about human behavior in order to influence engagement and response to their direct and digital marketing programs. These techniques have already resulted in successful campaigns for the Boston Globe, TripAdvisor, Nationwide Insurance, Merrill Lynch, and many more.
“What social scientists have discovered about the decision-making shortcuts people use is fascinating,” said Harhut. “And what’s really interesting is how that knowledge can be used in marketing strategies and creative executions to lift ROI.”
For conference information or to register, please visit http://bit.ly/14r0PS1.
About Wilde Agency: Wilde Agency is the award-winning direct and digital agency that combines direct marketing best practices with the science of human behavior to get people to take action. Wilde Agency is a division of Universal Wilde, a nationally recognized leader in direct marketing solutions and personalized communications, including variable data printing, commercial printing, fulfillment and distribution, and mailing services.
For more information, please visit wildeagency.com.