Biometric Advertising Selected for AWE 2013

Biometric Advertising (BA) to Showcase at Advertising Week 2013

New York, NY, September 14, 2013 --( Biometric Advertising (BA) – developers of custom tailored biometric and facial recognition software systems for advertisers and brand managers announced today that they were chosen by Advertising Week (AWE 2013) organizers to present their flagship product: BrandResponse.

Biometric Advertising (BA) provides BrandResponse for advertisers, brand managers and promotional agencies to reach both online and traditional shoppers via biometric analysis and anonymous facial recognition systems. While in its infancy, brand biometric analysis systems are able to deliver instantaneous consumer feedback on brand sentiment.

“The next frontier in brand positioning and advertising will focus on immediate, real time analysis on consumer sentiment,” says Co-Founder and Senior Developer Patrick Lismore. BrandResponse immediately analyzes consumers reaction to brand messages and sends complimentary ad messages or new brand suggestions.

When developing BrandResponse, the mission is to bring to life a non-intrusive advertising delivery platform predicated on biometric and facial recognition analysis. Crisp, clean and to the point, BrandResponse analyzes how consumers are immediately reacting to brand displays, product placements, advertising and brand promotions.

Biometric Advertising (BA) will be showcasing BrandResponse during Advertising Week at Times Center Hall on Tuesday, September 24, 2013.

About Biometric Advertising (BA):
Based in Dublin with offices in Connecticut, Biometric Advertising (BA) provides custom biometric systems for advertisers, brand managers and promotional agencies. BA's flagship product BrandResponse is showcasing at the upcoming Advertising Week Conference. For more information please visit

Contact – Gerry Henesy – 203-210-5578
Biometric Advertising
Gerry Henesy