Actchawa YouTube Channel Launch Receives Overwhelming Response

Actchaw, a ready to cook food company, uploads the recipe preparation videos for all their products on the Actchawa youtube channel created in August 2013. The initiative is targeted towards bringing awareness about the ease of preparation for Actchawa's products. The channel has received an overwhelming response from food lovers and has seen more than 20000 visitors and 350 channel subscriptions in just a month.

Nagpur, India, September 18, 2013 --( Actchawa is a ready to cook Indian food company with a number of instant food products available in readymix form. All Actchawa products are vegetarian in nature and are categorized as Indian Breakfasts, Indian Snacks, Indian Curries, Indian Sweets, Rice Meals, Roti Meals and Foods for religious fasting. The products are widely available in modern retail stores across Maharashtra, Andhra Pradesh and Karnataka. The company had also recently introduced online sales of products through their website, which provides an easy buying option to consumers across India.

To create awareness about quick and easy preparation of Actchawa recipes, the company created a youtube channel,, last month and uploaded most of their product recipe videos online. There has been a tremendous response to these videos in the first month, where the channel has been able to attract 20000 visitors and more than 350 subscriptions in single month. Speaking on the occasion, Mr Raojesh Avvachat, Managing Director Actchawa informed, "Our products do not contain any synthetic colors or preservatives and have been designed to ensure authentic taste of home recipes. These product recipes can be prepared with great ease and the same is highlighted in our videos, which are all short duration video ranging between 1 to 2 minutes. These videos on youtube will make consumers aware of easy method of our authentic product recipes."

Mr. Raojesh added,"Actchawa products find widespread liking among those consumers, who love cooking at home but have scarcity of time or have hectic daily routines. Some of our products are regional delicacies a a few are festive or fasting delicacies and find huge demand in various regions during specific time periods. Making all out products available across India was always a challenge because of widely scattered consumer base. With the launch of online sales, we are now able to serve consumers in every nook and corner of country. We are happy to see the visitors for our youtube channel not only from India but also from international destinations. We are now planning to add new products and related videos of these new launches very soon to reach wider audience. In line with our sales trend, we have received maximum response for our product Soya Llollypop, which is high protein snack preparation specially designed to attract kids."

Visit to learn more about Actchawa product offerings.
Act Chawa
Rajesh Awachat
1st Floor, Ram Cooler Building, New Shukrawari, Nagpur-440002