Philadelphia, PA, September 20, 2013 --(PR.com
)-- Sagefrog Marketing Group, a full-service marketing, branding, interactive, public relations and advertising agency, announces the results of their eighth annual B2B Marketing Mix Survey of marketing professionals. The summary report is now available for free download:
The survey, conducted during the summer of 2013, includes responses from more than 100 marketing and management professionals representing a variety of industries including healthcare and life sciences, business and professional services, and information technology.
The survey results reflect how marketing tactics are actually being used by today’s marketing professionals. A range of marketing topics were examined, including top areas of marketing spend, social media and sales lead sources. The report uncovers valuable insights into marketing strategies, budget allocations, and trends.
"This year’s survey highlights key trends in B2B marketing such as the increased investment in digital marketing channels including website development, online marketing, email marketing and social media,” says Mark Schmukler, Managing Partner at Sagefrog Marketing Group. “This discovery reinforces the importance of an integrated approach to achieve optimal marketing results and ROI.”
Key results include:
- More than one-third of companies do not have a formal marketing plan
- Most companies outsource to fulfill at least some of their marketing needs
- Over half of companies are spending 5% or more of their revenue on marketing
- Digital channels make up three of the top five areas of marketing spend
- Digital marketing channels are becoming a top source of sales leads and ROI
- Social media and search engine optimization continues
- Networks and blogs are the social media tactics used most
- LinkedIn, Facebook, and Twitter are the most popular social media sites for B2B
To see complete 2013 B2B Marketing Mix Survey report, download a free copy: http://www.sagefrog.com/pdf/090913_2013_Sagefrog_B2B_Marketing_Survey.pdf
About Sagefrog Marketing Group:
Sagefrog Marketing Group, LLC is a full-service, marketing, branding, interactive, public relations and advertising agency specializing in healthcare, technology and business-to-business marketing for clients in the Greater Philadelphia and New Jersey area. Sagefrog services include marketing strategy and research, brand development, marketing materials, websites, online marketing, public relations, advertising, trade show and event marketing, and email and direct marketing. For additional information about Sagefrog Marketing Group, please visit http://www.sagefrog.com.