Newest “AX Alliance” Member UniteU Bolsters the Global Retail Consortium’s Offer with Its Extensive eCommerce and Integration Expertise

New AX Alliance member gives retailers running Microsoft Dynamics AX the opportunity to provide an omnichannel experience that includes eCommerce, Mobile Commerce and Mobile POS.

Napa, CA, September 20, 2013 --( Retail Realm ( is delighted to announce that eCommerce solution provider UniteU Technologies ( has come on board as the latest company to join its AX Alliance. UniteU has recently developed a solution for linking retailers who are running Microsoft Dynamics for Retail (AX) in their brick-and-mortar stores with a UniteU Commerce™-powered online store. The solution provides the ability to push order data back into AX for fulfillment, accurate inventory counts, streamlined operations and a great deal more.

“Judging from the increasing number of inquiries we are getting about Microsoft Dynamics for Retail (AX) from potential customers,” says Mike Montrose, VP Marketing & Sales for UniteU, “this is undoubtedly a growth area. We have an effective and proven AX solution operating with customers now and are currently working with Retail Realm developers to create the next generation of that solution; a more robust connector bridge to UniteU’s Retail API that will provide the tightest-possible integration of our products with Microsoft Dynamics for Retail. Our team is excited about this new partnership and we are perfectly positioned to leverage the AX Alliance and make the UniteU-AX solution available globally.”

“We couldn’t be more pleased to have UniteU as part of the AX Alliance,” said Rachel Smith, Director of Sales for North America at Retail Realm, who also oversees the AX Alliance. “As the saying goes, ‘the proof of the pudding is in the eating,’ and UniteU certainly demonstrated their skill at integration with their client Edwin Watts Golf, when they interfaced their UniteU Commerce™ product with Microsoft Dynamics for Retail.”

In less than eight months UniteU helped transition Edwin Watts from a previous ERP system that they had outgrown to Microsoft AX. They did this with no downtime for the Web-based part of the retail operation. “Given the complexities inherent in retail golf equipment they did an outstanding job!,” said Smith. “Fellow AX Alliance members will certainly benefit from their expertise in retail systems integration and from their in-depth eCommerce knowledge and experience.”

As part of its mission to help retailers drive growth across all digital, mobile and physical channels, staff at the eCommerce specialist are also excited about the roll-out of their new uMobile POS™ offering earlier this year. This cloud-based solution integrates with an organization’s existing data sources and runs on a tablet device that has a scan-and-swipe sled attached. The new solution is opening up endless new opportunities for retailers to improve their in-store customer experience, and to increase their conversion rates and store volume.

For instance, personalized shopping can now be taken to a new level with the shop’s sales associate accompanying the customer throughout the store, not only to aid in the selection process but to perform check-out right there amongst the products on the shop floor. This increases the chances of up-selling and/or cross-selling, and provides a tremendous asset to retailers during the holiday season or other busy periods when there are long lines at the tills. Picture too a scenario where a retailer is at an event (e.g. the Boston Marathon) and is literally able to take the shop out onto the street with the event shop/kiosk becoming a full extension of the store supplying the stock.

Whether it’s providing mobile point-of-sale devices, re-platforming retailers’ existing eCommerce sites to UniteU Commerce™, or designing and building an end-to-end eCommerce site from scratch, UniteU is proud of the operational integrity and peace of mind that its solutions offer. Throughout their 13-year history the company has provided retailers with scalability, increased security, speed, flexibility and state-of-the-art functionalities—all at an affordable price.

For further information please contact Retail Realm at +1 (707) 996-5400 or email questions to

About Retail Realm: For almost two decades multinational company, Retail Realm, has specialized in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS) and Microsoft Dynamics for Retail (AX). The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Dynamics for Retail (AX).

In 2012, Retail Realm formed the AX Alliance ( A global professional consortium of retail experts, consisting of Microsoft Dynamics for Retail (AX) POS partners, ISVs, academic institutions, and industry related associated members. The goal: To provide a platform whereby AX Alliance members combine their unique areas of expertise and experience to work collaboratively on the types of contracts that no single company could tackle on its own.

About UniteU Technologies ( UniteU creates technology that enables unified commerce experiences across channels and devices. It is the industry leader at removing the complexity, risk and cost of enterprise eCommerce platforms so companies can focus on initiatives that drive growth across their digital, mobile and physical channels. UniteU offers a wide-range of solutions and services including umobile POS™ and UniteU Commerce®, a smarter, faster cloud commerce platform that embodies more than a decade of omnichannel insights and high-volume experience. Superior technology and performance has resulted in an impressive client list that includes Pharmaca, Edwin Watts Golf, The Miami Heat, In-N-Out Burger, Shoe Station and City Sports.

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Rachel Smith