Wilde Agency Announces Nancy Harhut to Speak at Direct Marketing Association’s DMA2013 Conference

Westwood, MA, October 10, 2013 --(PR.com)-- Wilde Agency today announced that Nancy Harhut, Chief Creative Officer, will be speaking at the Direct Marketing Association’s (DMA) DMA2013 Conference & Exhibition. DMA2013, the Global Event for Data-Driven Marketers, will take place October 12-17, 2013 at McCormick Place West, Chicago IL.

Nancy Harhut will be presenting several times during DMA2013 this year. On Monday, October 14, Harhut will host an Ask the Experts Roundtable Discussion titled “Discover Human Behavior Triggers, See Response Spike!” where attendees will discover 7 psychological principles proven to increase response in any channel as well as the surprising tip that lifts readership by 32%.

On Tuesday, October 15, Harhut will participate in “One Tough Question: Does Data Help or Hinder Creativity?,” where Direct Marketing News Senior Digital Strategist Allison Schiff will host a discussion on whether and under what circumstances data helps or hinders creativity.

On Tuesday, October 15, Harhut will also participate as a panelist in “Creative Slamdown: How Great Creatives Successfully Sell Mundane, Inane or Boring Products!,” where attendees will see and hear three case histories about brilliant creative pieces, and then vote for the winner of the challenge.

On Thursday, October 17, Nancy Harhut, will join two other creative gurus, Alan Rosenspan and Carol Worthington-Levy, to host the DMA’s Post-Conference Creative Workshop. Attendees of the two day workshop qualify for DMA Certification in effective creative.

"I'm excited to be part of the DMA Annual Conference again this year. The caliber of the speakers and the attendees always makes for a great learning experience," said Harhut. "Some of the latest research, newest trends, and most proven approaches are revealed there."

“Over 200 top global marketing leaders, 120+ sessions, expert presenters — including 22 speakers from FORTUNE 100 brands — and thousands of attendees make DMA2013 THE place where data-driven marketers can gain the cutting edge knowledge and networking opportunities they need to drive business success,” said Paul A. McDonnough, DMA’s Vice President, Conferences and Events and Group Show Director, DMA2013. “We are pleased to have Wilde Agency’s participation — we consider it to be a valuable part of this prestigious event.”

For conference information or to register, please visit http://dma13.org/.

About Wilde Agency
Wilde Agency is the direct and digital agency that combines direct marketing best practices with the science of human behavior to get people to take action. Wilde Agency is a division of Universal Wilde, a nationally recognized leader in direct marketing solutions and personalized communications, including variable data printing, commercial printing, fulfillment and distribution, and mailing services.

About DMA2013 Conference & Exhibition
The DMA2013 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals. DMA2013, held October 12-17 in Chicago, features keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2013’s exhibit hall features hundreds of exhibiting companies.

Visit the DMA2013 blog at http://dmaannual.wordpress.com/
Universal Wilde
Jennifer Kearney