Brooklyn Industries Repurposes ArtBridge’s Billboard Art Installation Into Limited Edition Messenger Bags

Collection to be unveiled during DUMBO Arts Festival.

New York, NY, September 21, 2013 --( Brooklyn Industries has teamed up with the nonprofit arts organization ArtBridge to release the Chromoapost Messenger Bag, a special edition bag made out of billboard material from NYC visual artist Aleksandar Maćašev’s outdoor installation, Chromapost. The piece began as a nano-blogging project, with each post serving as a visual compression of his daily moods, feelings and experiences into one piece of information: a single color.

In 2011, ArtBridge, the non-profit organization known for creating billboard-sized art exhibitions on sites under construction, produced an installation of more than 1,400-square feet on Water Street in DUMBO, Brooklyn, showcasing two years of Maćašev's Chromaposts. At the end of the installation’s run, ArtBridge gave the large scale artpiece to Brooklyn Industries to fashion into individual messenger bags, similar to the company’s original product release – the Crypto Billboard Messenger Bag.

Each, uniquely cut bag is a slice of the artist’s emotional diary, and comes with a signed poster by the artist of the particular colors featured in that bag.

The bags will be unveiled during an art event at the Brooklyn Industries DUMBO location during the DUMBO Arts Festival on Saturday, September 28th from 2-5pm.

About Brooklyn Industries
Brooklyn Industries is a design company that sells innovative clothes exclusively through its 17 retail stores and online website. Founded by visionary artists Lexy Funk and Vahap Avsar in 1998, Brooklyn Industries’ stores engage the local community in art, clothing, design and style.

Brooklyn Industries was honored as a “Green Power Pioneer” by ConEdison Solutions and Community Energy, Inc. in recognition of its commitment to using Wind Power in its stores and office headquarters. In 2006, Brooklyn Industries was recognized as a top entrepreneur with Crain’s New York Business’ coated “Small Business Award.” The company also ranked in Inc. Magazine’s 500 list, which highlights the nation’s fastest-growing private companies.

Brooklyn Industries continues to grow every year as an innovative and creative vertical retailer, staying true to its Brooklyn roots. The company’s headquarters are located in Dumbo, Brooklyn.

About ArtBridge
ArtBridge is the nonprofit organization committed to the development and support of local and emerging artists. Through unique initiatives like billboard-sized public art installations, exhibitions in its jewel-box Chelsea gallery, and educational and public programing, ArtBridge is constantly introducing innovative ways to bring opportunity and exposure to emerging artists — and to connect the public to their art.

Contact: Teddy Vuong
Phone: 512.461.1591
Brooklyn Industries
Teddy Vuong