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Overtoom (Manutan Group), Elmar Travel and Reed Business Implement Toading Technology

Search engine technology firm Toading has recently welcomed three important new clients. Elmar Travel, Reed Elsevier and Holland’s leading office supply company, Overtoom.

Amsterdam, Netherlands, September 13, 2007 --( The online product offer of Overtoom is enormous and that makes it impossible to update pricing and product information in the different product ads manually. By using the Toading technology, individual ads for more than 50,000 products are generated and continuously updated. “We hope to take the search engine advertising activities of Overtoom to the next level,” adds Mathijs van Abbe.

For, owned by Elmar Travel, all the latest travel offers are being “Toaded” at accommodation, location, region and country level. “At this moment we are testing which ad template shows the best performance,” says Iwan Luiten, managing partner Toading. “We are also investigating the possibilities of using the travel reviews from in the ads. We are convinced that this kind of information can offer important additional value to the consumer.”

Reed Business, owner of a number of high-traffic business sites, has planned to launch a new vacancy service. Toading has been contracted to generate traffic and publish ads for all job postings within the different search engines.

At the moment Toading is looking for a new office as the current growth rate requires more space and people. Toading is also working on a first round of financing and plans to start with international expansion in Q4 of 2007.

Contact Information
Mathijs van Abbe
+ 31 20 3792837

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