Diagonal Reports Predicts Sales of 250m Skincare Devices as Beauty Buyers Embrace Technology

Co. Meath, Ireland, September 30, 2013 --(PR.com)-- A new research report just published by Diagonal Reports predicts that the global skincare device market will exceed 250m worldwide in 15 years - such is the pent-up demand for skincare tools.

Tools provide the first opportunity for the majority of consumers to benefit from the superior beauty outcomes delivered by innovation. As long ago as 2006, Diagonal Reports identified strong demand for new beauty solutions and dissatisfaction with traditional products. Women and girls wanted to improve their skin (for example, remove blemishes, tone or lift skin). That demand remained largely unmet because the solutions on offer until recently were expensive and out of reach for most people. But now in 2013, beauty devices are sold at all price levels.

Basic skincare routines are being transformed as tools are incorporated into daily beauty regimes. This change will reverberate throughout the beauty world and impact on the product formulator and retailer. Worldwide, skincare accounts for one fifth of all beauty product sales so any shift in how consumers allocate their beauty dollars will register throughout the industry.

The skin – especially facial- care industry must now accept a new technology partner if it wants to benefit from this change in consumer behavior. Products must be customized for use with a skincare device. Beauty retailers must learn how to sell devices along with traditional cosmetic products.