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Island Abbey Foods Ltd.

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Safeway Now Carrying Honibe® Honey Lozenges™ in Canada


Island Abbey Foods Ltd.™ announced today that their Honibe® Honey Lozenges™ are now available in all Safeway locations across Canada. The Honibe® Honey Lozenges™ will be showcased in 190 Safeway stores across the nation.

Charlottetown, Canada, September 29, 2013 --(PR.com)-- Island Abbey Foods Ltd.™, a PEI based natural health product and specialty food producer, has announced a collaboration deal with Safeway. This deal will showcase the Honibe® Honey Lozenges™ in all Safeway cough and cold sets across the nation.

Honibe Honey Lozenges contain 99.99% pure honey, with a small amount of naturally derived menthol and eucalyptus and no artificial ingredients. Honibe will be featuring both flavors of their Honey Lozenges in Safeway locations: Honey Lozenges with Menthol and Eucalyptus and Honey Lozenges with Lemon, Menthol and Eucalyptus. Honibe Honey Lozenges are for the temporary relief of sore throat and nasal congestion with only 10 calories per piece (2.6 g) and are available in blister packages of 10 lozenges. Honey Lozenges are conveniently sized for easy transport in pockets, cars, briefcases or purses for increased consumer enjoyment.

“Being featured in Safeway’s cough and cold set in Canada is a partnership that we are very proud to have created,” stated John Rowe, President of Island Abbey Foods Ltd., “With Safeway being predominately located in Western Canada it will allow us to continue to build the awareness of our Honey Lozenges in this region. We are excited to able to work Safeway’s pharmacies educating their consumers on the healthy message our Honey Lozenges line provides.”

Island Abbey Foods flagship brand Honibe has seen huge growth and recognition in the last few years. The Honibe Honey Drop achieved the most prestigious food award in the world at SIAL Paris 2010, the Global SIAL d’Or (Gold Medal) which recognized the Honibe Honey Drop as “The Best New Food Product in the World.” Using the same proprietary technology as the award winning Honey Drop, the Honibe product line has since expanded to include Honey Delights candies, Honey Sprinkles for cooking and baking, and Honey Lozenges for coughs and colds. Honibe was subsequently honoured with the “Canada Brand Business Award” at SIAL (Toronto) in 2011. Honibe was also featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors. The Dragons smelled money in the honey pot as Honibe was offered one of the largest deals in the shows history. In August 2012, the Canadian Space Agency selected the Honibe Honey Drop as one of its ‘Snacks For Space’ and the Honey Drop went to the International Space Station with Canadian Commander Chris Hadfield’s December 2012 mission. Most recently, Island Abbey Foods was given the honour of being named one of Progress Magazines Fastest Growing Companies in 2012.

About Island Abbey Foods Ltd.
Island Abbey Foods Ltd. is a natural health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe brand we offer innovative products like the Honey Drop, the world’s first 100% pure, no mess, non-sticky solid honey: Honey To Go! We also have Honey Delights honey candies, Honey Sprinkles granulated honey and Honey Lozenges with added menthol and eucalyptus for sore throat and nasal congestion relief.

For more information please visit us on the web at www.Honibe.com or www.IslandAbbeyFoods.com.

About Safeway
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,694 stores in the United States and western Canada and had annual sales of $41.1 billion in 2010. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. In 2010 Canada Safeway made over $24 million in donations to community organizations. In June 2013, Sobeys’ parent company, Empire Company Limited, reached a deal to buy 213 Safeway grocery stores in Western Canada for $5.8 billion.

For more information please visit www.Safeway.ca.
Media Inquiries:
Island Abbey Foods Ltd.
Lindsay Mulligan, Marketing Manager
Phone: 902-367-9722
Email: lmulligan@honibe.com
Sales Inquiries:
For National Regional Accounts please contact Crossmark www.crossmark.ca.
For Atlantic Canadian Accounts please contacts AMCA www.amca.ca.
If you are an independent or international customer, please contact us directly www.honibe.com.
Contact Information
Island Abbey Foods Ltd
Lindsay Mulligan
902-367-9722
Contact
www.honibe.com

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