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Health123 Forms Medical Advisory Board with Mission to Make Personalized, Preventative Health Popular

Health123, a tech start-up company, believes technology can help prevent chronic illnesses by empowering people with knowledge to make healthier lifestyle choices. Their approach is based on behavioral and health science and guided by a medical advisory board, a diverse group of professionals who specialize in Western and Eastern medicine and laboratory sciences. Health123 is slated to release a beta version of in 2012.

Seattle, WA, December 01, 2011 --( Health123 announces the formation of the Health123 Medical Advisory Board who will advise on the development of personal health tools and services.

“People are motivated to be healthy. However, most of us don’t have the time, energy or knowledge to be proactive about taking care of our bodies – so for most, wellness is not top of mind. One of my passions is to promote a healthy body and mind in my patients. I have been so excited to work on because I believe it can have a lasting impact on person’s wellness and health,” stated Dr. Sarah de la Torre, partner at the Seattle OBGYN Group and member of the Health123 Medical Advisory Board who takes a holistic approach to patient care.

“The empowered health consumer is here and professional laboratory analysis should be more convenient and accessible to everyone. Laboratory science has improved such that people can create a dried blood spot sample at home, mail it to a laboratory for analysis, and get quality health metrics. I applaud Health123’s efforts to democratize this data and put it into patients’ hands in an easy to understand format,” stated Dr. Mike Astion, Health123 Medical Board Member and Medical Director of Laboratories at Seattle Children’s Hospital.

“Today’s modern lifestyle has led to a huge increase in chronic illnesses, seventy-five percent of which can be avoided through behavior change. Health is a journey, not a destination. The goal is to get people to live a healthier lifestyle in balance with nature. Even busy people can commit to a few changes that are small and achievable that fit into their life every day,” stated Peter Schmidt, Health123 Medical Board Member and Eastern Medicine Practitioner and Wellness Consultant.

“The medical expertise of the Health123 Medical Advisory Board is a welcomed addition to Their research, experience and science-based approach have helped our team, experts in cloud-based platforms and consumer experiences, build a tool for anyone and everyone to achieve their health goals,” stated Rebecca Norlander, co-founder and CEO of Health123.

People interested in learning more about Health123 and the Health123 Medical Advisory Board can visit

About Health 123
Health123 was founded in 2011 with the mission to enable every day wellness through informed decisions. The founders believe that everyone should be empowered to know and take charge of their own health. Their vision to revolutionize self-directed wellness encompasses an approachable software service, actionable data analytics, and the accessibility of professional at-home blood testing. Learn more at

Media Contacts:
Rachel Lanham
Founder & Chief Marketing Officer
Phone: 1-855-687-4123
Contact Information
Rachel Lanham

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