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Health123 Releases Beta of That Empowers People to Take Control and Improve Their Health

Health123, a personal health and wellness start-up company, believes people can be empowered to take control of and improve their health if they assess and monitor five key areas of their wellness. is a free beta website for anyone who wants to be proactive with their health. It applies a science-based proprietary Know, Change, Track approach to understanding and improving individual health.

Seattle, WA, December 01, 2012 --( Health123 announces the beta release of, a website designed to empower individuals to improve their holistic wellness by making their health results understandable and actionable.

“We want to be an anytime, lifelong health companion for anyone. We think everyone should be aware about their health and have tools to become healthier. Lifestyle choices are killing us. A majority of chronic illnesses can be prevented and we are believed that technology combined with individual empowerment can make a big difference,” stated Rebecca Norlander, co-founder and CEO of Health123. beta is a free online service targeted at consumers. It is built upon the notion that small healthy lifestyle choices, simple enough to be made every day, can lead to sustained behavior changes and better health over-time. enables members to know and understand their overall wellness by responding to a few short self-assessments then immediately view their individual health scores online. The self-assessments, created by doctors on the Health123’s board of medical professionals, focus on the five key areas of holistic wellness: heart health, nutritional balance, energy, emotional wellness and weight control. In addition, members can get a more precise Wellness Index by entering into their laboratory results and automatically sync devices like scales and activity trackers. As part of the beta, an at home blood test kit that provides a complete lipid panel is available for purchase. Customers receive the kit in the mail, complete the test in the privacy of their own home, and mail it back to the lab for analysis. When results are ready, they are automatically populated in their personal Health123 dashboard.

“My patients come once per year for their wellness visits or only when something is bothering them. Unfortunately, this doesn’t allow enough time to really examine all of a patient’s wellbeing and to be able to help them make sustainable changes every day to improve their health,” stated Dr. Sarah de la Torre, partner at the Seattle OBGYN Group and member of the Health123 Medical Advisory Board. is designed to encourage and support members to take action once they know their Health123 Wellness Index. The website suggests three small changes specific to the member’s health data, defined by doctors on the Heath123 Medical Advisory Board, which they can do every day to improve their health. For additional encouragement, members can share their commitment to small changes with their social network and set reminders to do these activities. Over time, members can see their progress by tracking their health scores and holistic Health123 Wellness Index.

“We released the beta last month and were excited to see so much interest. We have received a lot of feedback about how is giving members understandable health data they can act upon. This is just our first release and we plan to continue to refine the user experience and expand Health123 In many ways - mobile access, better tools, more at-home testing, and much more,” stated Rachel Lanham, co-founder and Chief Marketing Officer of Health123.

People interested in learning more about Health123 can visit

About Health 123
Health123, a Seattle-based technology startup, enables people to understand and improve their wellness by making simple choices every day that are informed by personal data and professional advice. Health123’s proprietary Wellness Index, composed of results from expert self-assessments and the convenient Health123 at-home blood analysis, is the foundation for their signature ‘Know, Change, Track’ approach. Health123 is a self-paced wellness program for individuals, powered by their Health Intelligence Platform. Additionally, Health123 enables employers to improve workplace wellness and ROI, understand their organizational health-risks and get actionable advice on how to encourage their employees to practice healthier behaviors at work and anywhere. Health123 was founded in 2011 with the mission to enable every day wellness through informed decisions. The founders believe that everyone should be empowered to know and take charge of their own wellness. Their vision to revolutionize self-directed wellness encompasses an approachable software service, actionable data analytics and the global accessibility of professional at-home blood testing. Learn more at

Media Conatacts:
Rachel Lanham
Founder & Chief Marketing Officer
Phone: 1-855-687-4123
Contact Information
Rachel Lanham

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