Cleveland, OH, October 12, 2013 --(PR.com
)-- Evergreen Midwest Co. has long been known for its line of innovative, unique, and high quality valves, cylinders, cryogenic valves, regulators, transfer hoses, fittings, adapters and accessories, but until now, the website hasn’t done their products justice. The new site features a complete ground-up revamp focused on product organization, imagery, copy, and support information and laying the groundwork for continued improvement over time. “The number one goal of the new site was leverage the web medium to give Evergreen Midwest Co. customers the information they want and need to know about our products,” said Joe Cregan, Evergreen Midwest Co. owner, charged with overseeing the website revamp. “When compared to the information and resources presented on the old website, we found a dramatic difference in our ability to communicate product information and usage techniques when engaging customers one-on-one.”
The new site aims to better capture these elements of one-on-one interaction and make them available to a much broader audience. The new site features a product organization strategy designed largely around product usage, often listing products in multiple categories, with the goal of allowing visitors to easily find a specific product, but also quickly understand other related products and options. The new website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing customers to access detailed product information and videos with the option to share information across all major social networking sites.
The site includes extensive product information to help customers understand Evergreen’s complete range of Compressed Gas & Welding products. Technical data, videos and manufacturer information work together to provide a detailed overview of Evergreen’s product capabilities. Customers will find navigation simple while novices will be more likely to find the product they need and gain knowledge along the way.
Digging deeper to individual product pages, visitors will find all available information at their fingertips including many new product photos, revamped copy and feature highlights, direct access to pertinent product technical sheets, manufacturer resources, reviews, related products, and the ability to purchase products directly.
The new website allows consumers to easily make purchases from all the fine US manufacturers we represent, including; Sherwood Valve, Catalina Cylinder, RegO Products, Goddard, Superior, Flexible Components, just to name a few. “Evergreen Midwest Co. is a long-time distributor for these fine American companies, and we understand the vital and irreplaceable role they play,” said Tom Cregan, president. “Beyond our role as a distributor, we can provide valuable first-hand knowledge of our products and the way they work directly to our customers.”
The new Evergreen website also offers responsive design, which adapts the site for viewing on any device, a revamped Technical section, which offers a consolidated source for all product support information, a new Announcements section, where visitors can also stay informed with the latest news of the company, product inventions and opinion pieces from industry experts and the whole compressed gas industry. Furthermore, the new website allows users to share products and pages that interest them with others across Facebook, LinkedIn and Google+.