TreeHouse Interactive Announces Webinar Series Designed for Marketing and Channel Professionals Featuring Leading Industry Experts

Marketing Consultant David Raab Leads Series with Best Practices for Achieving the Full Value of Marketing Automation Platforms.

Salt Lake City, UT, October 18, 2013 --( TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced a new series of webinars designed to help marketing and channel professionals increase their sales, marketing and channel partner effectiveness. The educational webinar series is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth.

"We are very pleased with the guest speakers who are scheduled to present during this webinar series; attendees will have much practical advice they can take away and immediately apply toward their marketing efforts and partner programs," said Erich Flynn, CEO, TreeHouse Interactive. "From maturing their marketing automation programs and building a successful content marketing strategy, to understanding the latest advances In commercial PRM software that helps manage and support partner networks, these webinars will be full of educational material for marketing and channel professionals."

Webinar Schedule

• What's Your Next Step in Marketing Automation?
October 24, 1 p.m. Eastern
Industry Expert and VEST Report author, David Raab, Raab Associates

• Commercial Partner Relationship Management Software: New Advances, New Maturity
November 7, 1 p.m. Eastern
Forrester PRM Analyst, Tim Harmon author of PRM Wave Report

• Building a Content Marketing Strategy: Email Alone Is not Enough
November 15, 1 p.m. Eastern
Content Marketing Expert Joe Pulizzi, Founder, Content Marketing Institute

Visit TreeHouse Interactive's Resource Library to download past webinars.

What's Your Next Step in Marketing Automation?
Presenter: David Raab, Principal, Raab Associates
October 24, 1 p.m. Eastern

Marketing automation is rapidly growing in adoption and with good reason - marketers get results. But full value is achieved only when marketing automation is fully deployed, and recent surveys reveal that it is largely under utilized. Each new level of marketing automation requires changes in programs, contents, metrics, skills, and processes. This webinar will outline the four basic levels of the marketing automation maturity cycle, the importance of sequentially moving from level to level, requirements for each level, setting realistic goals, and how to measure results.

About David Raab
Principal David Raab has more than 30 years experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. David has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of the annual VEST report, which compares leading marketing automation platforms (MAP) and Guide to Customer Data Platforms.

Commercial Partner Relationship Management Software: New Advances, New Maturity
Presenter: Tim Harmon, Principal Analyst, Sales Enablement, Forrester
November 7, 1 p.m. Eastern

Channel-oriented tech vendors and other business-to-business (B2B) companies have had the need for partner relationship management (PRM) software systems to manage their critical, rapidly growing channel ecosystems since the 1980s and before. But commercial PRM software functionality has failed to keep pace with vendors'partner programs and process requirements. As a result, most B2B vendors were forced to resort to building their own PRM systems...until now. Forrester analyst Tim Harmon will explain how today's commercial PRM software solutions have caught up with the needs of channel professionals and are based on modern technology architectures that readily facilitate integration, customization, and extensibility. Expensive, proprietary PRM systems are no longer the only viable option, when today's advanced PRM technology delivers the type of innovative collaboration programs and processes needed to empower today's partner ecosystem.

About Tim Harmon
Tim serves Sales Enablement Professionals in developing go-to-market channels via the application of best practices, business plans, metrics, tools, resources, relationships, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on demand chain business models. Tim is a leading expert on business applications software (enterprise resource planning, business intelligence, marketing automation, and social project/collaboration management) and networking and hardware technologies.

Building a Content Marketing Strategy: Email Alone Is not Enough
Presenter: Joe Pulizzi, Content Marketing Evangelist and Founder of the Content Marketing Institute
November 15, 1 p.m. Eastern

Today's marketers are increasingly recognizing the importance of content marketing (CM), and the vast majority - 93 percent - of companies do some form of content marketing. But only 44 percent of those actually have a documented content marketing strategy in place. The webinar will provide an overview of what content marketing is, the key attributes of a successful CM strategy, and how to effectively build out and execute that strategy to achieve greater marketing success.

About Joe Pulizzi

Joe Pulizzi is a content marketing evangelist and founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013.
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