Melbourne, Australia, October 26, 2013 --(PR.com
)-- Getting found in Google can be a difficult activity for even the most marketing competent business owner, therefore having evergreen content is a great content marketing strategy, says Jo Macdermott, from Next Marketing Agency in Melbourne.
Jo shared her advice for Business Owners who want to generate new leads via evergreen content.
1. What is evergreen content?
Evergreen content is content, which doesn’t die off after become less relevant after a period of time. According to the principles of content marketing, to promote your business effectively online, you need to produce quality content and plenty of it. However, creating an endless stream of relevant up-to-date web content can be time consuming and exhausting, which is why it makes sense to produce content that will keep working for you long after you have hit the publish button.
2. What are the benefits of writing evergreen content?
Articles that are about current events and news can be useful to bring in short-term traffic, but over time their relevance will fade. In contrast, evergreen content will continue to be interesting and appealing to your audience well into the future after the initial publishing date.
For the best results from your evergreen articles, make sure they are written with your keywords in mind and are of a high standard. If they are well written, and full of useful information, your articles stand a better chance of read and loved over a long period of time. Over time, your evergreen articles can keep attracting reads, links and social shares, which will help to build up your reputation and online authority.
3. Should all my content be evergreen?
It is a good idea from the point of view of a marketing strategy to have a mixture of evergreen and current content on your site. It is advantageous to have a solid base of evergreen content, but don’t neglect news-type articles. An article about a topic that is currently being widely searched can bring a lot of traffic to your site at any one time, even though it probably won’t be sustained over the long-term like the traffic your evergreen content brings in.
"Being very thorough and strategic with your content strategy doesn’t mean spending a lot of money. By following the process as noted above, Business Owners will enjoy improved content marketing results with less time and effort on their part," said Jo Macdermott, Marketing Consultant Next Marketing