Bloomex Australia Announces Promotion of Key Designer to Lead Florist for BunchesDirect Australia

Bloomex Australia is continuing its strong growth in 2013, announcing the promotion of Julie Bogdanovska to lead designer for the BunchesDirect brand (

Sydney, Australia, November 01, 2013 --( Bloomex Australia ( continues to grow and thrive, announcing today the promotion of Julie Bogdanovska to lead florist on their BunchesDirect Australia ( ( wedding flowers brand.

Bogdanovska has worked with BunchesDirect for several years and has seven years of floral arranging experience overall under her belt, prior to her current promotion. Raised in Sydney, Bogdanovska is an experienced, creative florist, and she prides herself on her colour matching ability.

"I'll always try and make our brides happy," Bogdanovska said. "I strive to make it an easy and smooth process -- stress free for the bride."

A new employee will be hired to fulfill Julie's previous role within the company.

Marketing project manager for Australia, Brendan Dyke, said the move is indicative of the company's successful year and points to future growth within the Australian market -- which has traditionally been under-served in the floral market given its size and income of its residents.

"We're thrilled with the appointment of Julie to this important role," Dyke said. "We're growing at a quick rate, and this will ensure that our product quality and customer service remains consistent through this exciting time within the company."

Bloomex launched its Australian division in 2011 and sales have grown steadily year-over-year. The company specializes in fresh cut flowers, gift baskets, and other gift items, delivered to consumers' doors, primarily serving Sydney, Melbourne, Canberra, Brisbane, and surrounding areas.

It was founded in Canada in 2005, and in addition to eight production facilities in Canada, has a large facility in Miami to service the American market.

Bloomex's Australian division is based in Auburn, New South Wales. Customers place orders through its website, and for its wedding flowers brand, through The BunchesDirect brand was formally launched in Australia in August, 2013, and thus far has been a highly successful addition to the company's operations "down under." Brides-to-be can save up to 70% by using BunchesDirect over traditional florists for their wedding and bridal shower arrangements.

The company buys products directly from the growers and producers, and its economy of scale means that with its unique business model, it’s able to offer prices that average about 35%-50% lower than other online and traditional florists in Australia. It also has relationships with local florists in Australia to ensure fresh, on-time delivery. Customer service is handled through the website, in addition to a live chat feature, and a toll-free line at 1800-451-637.
Jon Spratt