Darn Hot Peppers Launches New Website Just in Time for 2007 Holiday Shopping Season

Cobden, IL, September 24, 2007 --(PR.com)-- Darn Hot Peppers LLC operates a small farm known throughout Southern Illinois as ‘Rancho Bella Vista’ growing all natural specialty hot peppers and producing processed hot pepper products. When asked about how he feels going into their fourth holiday shopping season, owner Gerardo ‘Jerry’ Jiménez said, "…our pepper fields were bursting this year and our products have been selling well at farmers markets and community fairs, not to mention our rapidly expanding specialty peppers retail store down on the farm…this holiday season we are looking forward to lots of repeat customers”.

This year the family owned farm focused its attention on growing a few select pepper varieties and expanding its production facilities. Focusing on a few key projects helped increase production of the company’s most popular products like all natural Jams, Jellies and Salsa.

When asked about his planning process Jiménez said, “We knew going into the 2007 growing season that we would have lots more product available, we planned to hit more markets and wanted to spend more time meeting and talking with our growing repeat customer base. What we didn’t expect, this year, was for so many of our customers to do their repeat purchasing online”. Online visits to www.darnhotpeppers.com have been growing rapidly in 2007.

According to Jiménez, the decision to re-design the online store was made in light of the rapidly expanding amount of people who have been visiting www.darnhotpeppers.com via word of mouth. “People who have come to the specialty pepper store often comment that they heard about our website from a friend or family member and after they went online they decided that they wanted to come to the store to see the beautiful view”. If you have not seen the beautiful view Rancho Bella Vista invites you to visit their farm located at 827 Vines road in Cobden IL., just west of US-51 S.

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