Mold Removal Company in Albany, NY, Hires Online Marketing Team to Boost Web Visibility

Albany, NY, November 07, 2013 --(PR.com)-- For home- and business owners in the greater Albany area who need mold remediation, asbestos removal, lead abatement, and related services, help is on the way. Locally owned business T.J. Bell Environmental is partnering with the online marketing firm Prospect Genius to improve its Web site’s performance and attract new customers. By making its site more visible, especially on search engine results pages, T.J. Bell Environmental hopes to better meet Albany’s mold, lead, and asbestos removal needs.

According to the Pew Internet & American Life Project, some 59% of American adult Internet users visit a search engine on any given day. As a result, without a Web site that performs well on search engine results pages, T.J. Bell Environmental might miss out on reaching more than half of the people in its area who need the services it offers. With Prospect Genius’s help, T.J. Bell Environmental will be able to maximize its Web marketing efforts in its local region.

One of Prospect Genius’s primary tactics is a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into T.J. Bell Environmental’s Web site, Prospect Genius will help search engine algorithms view the site as extremely relevant to queries using those keywords. Going forward, searching on Google, Bing, and Yahoo! for keywords such as “mold removal,” “lead removal,” and “water damage restoration” should be more likely to lead to T.J. Bell Environmental’s site.

“Studies have shown that sites in the top two or three search engine results tend to get the most clicks, and our SEO goal is to push T.J. Bell Environmental as close as possible to those coveted top slots for its industry and area,” explains Matt Gallo, an online marketer at Prospect Genius. “SEO can be a vital part of an overall Internet advertising strategy, helping small businesses broaden their customer base.”

T.J. Bell Environmental provides residential and commercial mold remediation, lead abatement, and asbestos removal in and around Albany. The business is fully licensed and insured, and is a member of the Professional Association of Asbestos Contractors and the Mold Inspection Consulting and Remediation Organization.