CeCe Caldwell Paints Makes Debut at Humblepie, in the James St. North Arts & Design District in Hamilton, Ontario

Humblepie is now offering CeCe Caldwell products, wonderful earth friendly, all natural chalk and clay based paints with no volatile organic compounds. No stripping, sanding or priming necessary, it's painting made easy-whether a DIYer, a professional or a first-time painter. Also, both paint & waxes are packaged in recycled plastic containers, also good for the environment. A perfect fit for their eco-friendly shop & design studio & another great thing to be happening on James St. North.

Hamilton, Canada, November 08, 2013 --(PR.com)-- Humblepie is now offering a new paint line designed with the busy DIY decorator in mind. CeCe Caldwell Chalk Paints have arrived at their James St. North, Hamilton, ON. location. These paints fall into the paint-made-easy category; no stripping, sanding or priming necessary, just clean the surface and start painting. CeCe Caldwell paints are Eco-Friendly, natural chalk clay paints, a mineral based paint made up of chalk and clay in a water base, contain no volatile organic compounds, these paints are non-toxic and have no odor, contain no acrylic co-polymers, solvents, formaldehyde, ammonia, ethylene glycol or toxic heavy metals. The minerals are clay, porcelain clay and chalk blended into a water-based solution. The paint is packaged in recycled plastic containers. In other words, they are fabulously safe.

CeCe Caldwell paints brush out with ease and cover really well. One quart will cover 150-200 sq.ft., depending on application. Restyling old and tired furniture is a breeze; superior adhesion means most surfaces do not require a prep coat of primer prior to painting. The sealing wax glides on evenly and easily for speedy application. Clean up is fast; use warm soapy water to clean all tools and applicators.

The paints are currently offered in 36 different colours. Whether a professional furniture re-finisher or a hobbyist, this all natural product line is a must-try. Humblepie is carrying CeCe Caldwell’s entire line of paints and waxes in full quarts and sample sizes & offers workshops and demonstrations to show just how to up-cycle a found object or refurbish a piece of furniture.

Established in June 2011, Humblepie is located in the James St. North Arts & Design District of beautiful Hamilton, ON.

The Emporium and Design Studio is a vintage collectors & upcycler's dream providing a whimsical, creative marketplace for furniture and home & garden accessories and those with a taste for authentic men’s and women vintage clothing. As authorized retailers of eco-friendly, CeCe Caldwell Chalk and Clay Paints, they offer custom, painted furniture and repurposed vintage creations. Humblepie is passionate about creative sustainability and by breathing new life into tired items, some destined for the land-fill, they contribute to help to reduce, re-use and recycle.

Humblepie also offers services in the styling and design of vintage pieces, incorporating whimsical, upcycled and vintage charm into a home. Custom painted work & artistry is available to create a refinish for furniture and built-in cabinetry in a cost-effective, environmentally responsible and creative way.

Humblepie loves jazz!

With an in-house piano and upright bass, there is always have a party going on every ArtCrawl! Join them on the second Friday of every month for a great time! Live music on most Saturdays, as well!
Susan Edwards
Cell 905 923 4443