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Play N Trade and Yakety Yak Strengthen Franchisee Marketing Support Through 1-800 Great Ad Program

Outdoor Advertising Increases National Brand Recognition and Local Awareness

Lake Elsinore, CA, September 19, 2007 --( Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide and Yakety Yak Wireless, Inc., one of the largest wireless franchises in the nation, today announced the launch of the 1-800 Great Ad outdoor advertising program. The program provides franchisees a wide selection of customized branded collateral packages for monthly marketing campaigns, grand openings, holiday sales and special events. Several large retailers, including Firestone, Rubio’s and Cal Spas, are current customers of 1-800 Great Ad.

“Outdoor advertising is an important tool for strengthening national brand recognition, while increasing local awareness,” said Harry Smith, vice president of marketing for Play N Trade and Yakety Yak. “Franchisees can extend visibility through customized car wraps, window graphics, signs, pennants, wallscapes, bunting, banners, balloons, helium blimps and more. The advertising collateral maintains the nationally-recognized brand of both franchises while allowing franchisees to add customized messages that appeal to their local communities.”

Franchisees have the option of purchasing or renting branded collateral from 1-800 Great Ad. In addition, staff member’s from1-800 Great Ad provides professional on-site installation and dismantling of all collateral.

“Our goal is to provide the most effective sales and marketing tools available, and the turnkey program provided by 1-800 Great Ad enhances our franchisees’ ability to generate interest and boost in-store traffic,“ Smith said.

About Play N Trade
Play N Trade Franchise, Inc. is one of the fastest-growing franchises worldwide, and the largest and fastest-growing franchise in the video game industry. To date, the company has sold more than 230 stores, with close to 100 franchises sold in the first two months of 2007 alone. Their stores define the “ultimate gaming experience” by providing exceptional customer service and an engaging community atmosphere that is inviting to everyone from the amateur gamer to the hard core gaming enthusiast. They offer one of the widest selections of new and used video games, accessories and consoles from leading manufacturers, as well as in-house tournaments, a “try before you buy” policy and console repair service. Whether you are a hard core gamer salivating for the latest titles, a parent looking for sound advice, or you simply want to “get in the game” by opening your own Play N Trade, they have a solution for you. Please visit or call 888.PNT.GAME for more information.

About Yakety Yak
Yakety Yak Wireless, Inc. is one of the largest wireless franchises in the nation, offering a unique shopping experience from leading brands such as Sprint Nextel®, T-Mobile®, Verizon®, Amp’d Mobile®, Alltel®, Cricket®, Motorola® and Bluetooth®. Rather than limiting their customers to a single product or service, they assist customers in choosing the wireless products and services that best fit their needs. Their innovative system and customer-centric approach have revolutionized the way people buy wireless communication solutions, and made Yakety Yak the one-stop shop for the consumer looking to get new or upgraded phone service or the latest wireless accessories. For more information on where to find the nearest Yakety Yak or open your own store, please visit or call 1.888.YAK.IT.UP.

Pat Harriman
Play N Trade and Yakety Yak

Contact Information
1-800Great Ad
Aaron Thompson
800-473-2823 ext.210
Jill Sorboro

Pat Harriman
Play N Trade and Yakety Yak

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