Chicago, IL, November 11, 2013 --(PR.com
)-- Dimensional Innovations (DI), an experiential design, fabrication and innovation firm focused on sports brand and facility engagement, will be sponsoring the Q1 Productions Digital Sports Fan Engagement Conference, taking place March 3 & 4, 2014 in Dallas. Marketing executives from sports organizations, major brands and facilities will gather at the meeting to discuss the valuable opportunity that digital and social media provides for continuous communication with fans and an increase in revenue through partnerships and advertising.
“It’s clear that teams are competing with more and more distractions to get fans into stadiums,” said Justin Wood, sports practice director at DI. “We have seen sports brands focus on real business results, offering their community an immersive, engaging experience that cable TV and a couch can’t beat. I’m excited to explore this topic with the industry leaders at this show.”
In addition to sponsoring the conference program, DI’s Justin Wood, sports practice director, will lead a panel discussion focused on Practical Solutions for Maximizing Limited Resources in Digital Engagement. Other panelists confirmed to join the DI team include Chris Yandle, Assistant Athletics Director of Communications from the University of Miami, Scott Garrett, Associate Athletics Director of Ticketing & Fan Strategies from Kansas State University, Laura Fragoso, Senior Vice President of Marketing from Round Rock Express, Drew Martin, Assistant Athletics Director of Marketing from Texas Christian University and Scott Burchett, Vice President of Marketing and Communications from the Frisco RoughRiders.
The panel will touch on a variety of topics including strategies for engaging fans in a cost-effective manner, as well as allocating funds and distributing resources effectively to manage a brand’s identity on social media. With a well-rounded group of panelists representing university athletics and minor league teams, the panel will engage the audience in a thought-provoking and memorable way, providing insights into best practices and solutions to pressing challenges.
With over 100 sports teams scheduled to participate in the conference this year, the event will certainly be the must-attend sports engagement conference for 2014.
“Q1 is thrilled to partner with such industry leaders as Dimensional Innovations, who bring state-of-the-art solutions for digital engagement,” comments Kate Jeter, Production Director. “A critical component of a successful engagement strategy is the incorporation of interactive technologies, and DI’s design and fabrication ideas help teams to build a branded environment that ultimately engages fans in a unique way.”
For more information regarding the Q1 Digital Sports Fan Engagement conference, visit the Q1 website at www.q1productions.com/sportsfanengagement
About Dimensional Innovations:
Dimensional Innovations (DI) is a world-class experiential design and innovation firm. DI specializes in providing a broad capacity of innovative solutions that liberate people from mediocre experiences. With clients ranging from Kansas State University to the Miami Marlins and the Pittsburgh Penguins to the University of Michigan, DI’s design-build setup melds agile, original design thinking and custom fabrication to craft great experiences for customers and fans.
For more information, visit www.dimin.com
About Q1 Productions:
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences, including the life science and sports industries. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues for the life science industry or upcoming marketing trends in the digital and mobile space for sports organizations, our programs provide solutions to the urgent educational and information needs of our attendees.