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BlueStar Announces New Government Division Manager

BlueStar is officially announcing the addition of its new Government Division Manager, Rudy Bojorquez. Mr. Bojorquez will be leading BlueStar's Government sales initiative and brings 14 years of Government sales experience to the company.

Florence, KY, September 19, 2007 --( BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale and RFID products, is officially announcing the recent addition of Rudy Bojorquez to the BlueStar team as Government Division Manager.

Bojorquez will be leading BlueStar’s Government sales initiative. He will manage and oversee the training of the BlueStar sales team in Government mandates and requirements so they can inform and educate new VARs that want to enter into the Government buying space with BlueStar as a partner.

“By initiating and achieving a strategic public sector program for Government and education, it is another significant step for us, our vendors, and channel partners, as it better positions us to address new market opportunities,” says Rudy Bojorquez, Government Division Manager.

Joining BlueStar in August 2007, Bojorquez brings over 14 years of experience in specialized Information Technology to the company. He has spent the last 4 years dealing specifically with Government-approved security solutions in compliance with Homeland Security initiatives.

Bojorquez previously helped develop and implement Ingram Micro’s Partnership America Program. He managed Federal business, GSA, procurement opportunities, and pricing contracts for over 300 manufacturers within the distribution channel. After leaving Ingram, Bojorquez served as Eastern Regional Manager for Ft. Lauderdale-based Alternative Technology—a think-client/server-based computing, edge infrastructure, and Government-approved security solutions distributor.

“Rudy will bring 14 years of Government sales management experience to the team. His knowledge will enable BlueStar to embrace the Government VAR community,” says Rob Dorsey, BlueStar’s Director of Sales.

About BlueStar
BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar sales representative or log on to

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Kacey King

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