Houston, TX, November 15, 2013 --(PR.com
)-- StrengthAdvocate.com announced today it is launching a new marketing campaign focused around their website’s original interview series. The marketing effort will bring awareness to the media company’s website www.strengthadvocate.com that publishes inspirational interviews with fitness industry personalities.
The campaign uses the tagline, I Overcame, to begin an affirmative statement about an obstacle faced by the person portrayed in the ad. The online advertising campaign will tie-in to the subject’s interview published on StrengthAdcocate.com.
"We're celebrating the stories of individuals who have overcome great adversity," said Strength Advocate’s Publisher Jason Reimbold. "We’re using our site to promote strength athletics and a healthy lifestyle. Our original interviews will be a source of information, entertainment, and inspiration for our readers."
The first ad to use the new tagline will feature Maria Quiles who overcame childhood poverty and is now a fitness competitor and NASM certified personal trainer.
“Maria is a true inspiration, and her interview has been one of the most popular stories we've published so far. She embodies the strength culture lifestyle, and we’re excited to share her story with our readers.” Reimbold said.
About Strength Advocate
Launched in October of 2013, Strength Advocate is a premier web portal serving readers with an interest in healthy living and strength culture. The portal’s subject areas include bodybuilding, strongman, powerlifting, general fitness, and combat sports like MMA, boxing, and wrestling. StrengthAdvocate.com promotes strength athletics and a healthy lifestyle by publishing thought provoking and inspirational interviews with individuals who push themselves to live at their fullest potential.
To learn more, visit www.strengthadvocate.com
Managing Director, Media Strategy