Research Triangle Park, NC, November 16, 2013 --(PR.com
)-- In recognition of Bayer CropScience’s ongoing commitment to agricultural sustainability, RFD-TV will feature the company in a segment on American Farmer to run Tuesday, Nov. 19 at 8:30 a.m. EST. The segment showcases Bayer CropScience’s leadership in the continuation of the “green revolution,” a movement started in the 1940’s by Nobel Prize winning plant breeder Norman Borlaug to drive sustainable agriculture, environmentally-conscious agricultural practices and promote global food security.
“We are excited to bring Bayer CropScience’s agricultural thought leadership and innovative research and development efforts to an even wider audience,” said Jim Blome, president and CEO of Bayer CropScience LP. “RFD-TV is well-known and respected within the agricultural and bioscience communities, and we hope that our American Farmer segment will inspire others to get involved in finding sustainable solutions for the world’s most pressing agricultural issues like feeding a growing and hungry planet.”
The segment highlights Bayer CropScience’s efforts to increase agricultural productivity in a manner that yields crops that are both safe to develop and consume, as well as provide the nutrition that millions of food-insecure people are currently lacking. Current efforts include investing in research on corn, soy and other broadacre crops and the development of new ways to protect the health of honeybees, which are essential to worldwide crop pollination and cultivation.
“We need to increase food productivity by 70 percent in order to feed 9.6 billion people by 2050,” said Blome. “This means we will need to feed more people in that time than we have over the last 10,000 years. It is time for us to foster a new agricultural movement."
Bayer CropScience has called for the next revolution in agriculture in order to ensure that farmers and the agricultural industry will be able to conserve resources and create long-term sustainability for the world’s food supply. The steps necessary to activate this plan include leading innovation in agriculture, enabling farmers (big and small) to be more productive, driving sustainable agriculture and achieving food security, enhancing human health and extending partnerships between farmers, agriculture and bioscience corporations, and scientists.
Blome concluded, "In this episode of American Farmer, we show audiences throughout the agricultural community, and the country, how we will do just that – through developing safe, sustainable food sources that will help feed a hungry planet for future generations.”
The mission of American Farmer is to provide education on the most exciting advancements in agriculture and farming, and to help farmers feed the world from “field to fork.” Other segments in the Nov. 19 airing of American Farmer will focus on potato production and soil health and beneficial microbes. To learn more, visit http://www.rfdtv.com/story/22867675/amercian-farmer.
For more information on Bayer CropScience, visit www.bayercropscience.us or connect on the Bayer CropScience social media hub, connect.bayercropscience.us.
Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at www.bayercropscience.us.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care,
agriculture and high-tech materials. This year the company looks back on 150 years of working to fulfill its mission “Bayer: Science For A Better Life.” Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,383 million (2012) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 20,800 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
Bayer CropScience Media Hotline, 1-877-879-6162, or
Director of Communications
Tel: (919) 549-2030
MMI Public Relations
Tel: (919) 233-6600
Find more information at www.bayercropscience.us.