Some Spices are Good for the Soul

South Floridian spice company makes it possible to give family portraits for the struggling and poor.

Fort Lauderdale, FL, November 18, 2013 --( The Soul Catchers ( is a South Florida professional photographers group who has been organizing the Help-Portrait event in Fort Lauderdale for three years in a row.

The event is based on the simple principle of finding someone in need, taking a professional portrait of them, printing it, and giving it to them. The portraits can be of great significance for someone who does not have the resources to use the services of a professional photographer and in many cases, by projecting a better image of the person portrayed, can instill that last nudge of self-esteem needed to get them going.

The Soul Catchers members mobilize equipment and talent that easily exceed the $100,000 mark, and while this happens on 100% volunteer basis, and printing is donated at-cost by Dale Laboratories in Hollywood, there are costs involved with the printing of the portraits as well as other minor supplies needed.

Huba Rostonics, founder of The Soul Catchers explains: “We learned that this year, our partner, The Salvation Army of Fort Lauderdale, has been actively signing-up attendees for the December 7th event. The list now exceeds 1,000 families lining up for portraits. Even when we know that not all of them are going to show up, we knew this called for extraordinary measures.” Badia Spices, another South Florida organization has come to the rescue and has made a generous enough contribution to cover at least 50% of these costs. Pepe Badia commented on the event, “I’m so grateful to be part of such a wonderful event. Working with organizations like this strengthens our ties to the community.”

Badia was first approached by Dawn Dunsmore, one of the early members of The Soul Catchers and through Brian Johnson from Joe's Stone Crab. “We are very grateful for Badia’s gift to these families, it allows us to concentrate on what we do best. It is great to see members of the community to join efforts like this.”

The partnerships created for this event run strong in South Florida’s fabric and The Soul Catchers, Badia, Dale Laboratories, Southtrend as well as The Salvation Army, The Boys and Girls Club, ASMP and PPGF look forward to continue to collaborate on similar events in the future.

About The Soul Catchers
The Soul Catchers are an informal group of photographers, hair stylists, and makeup artists who have decided to donate their time and resources to bring an uplifting spirit to those who need it the most through the gift of photos. The initiative was started by Huba Rostonics; photographer, photography instructor and blogger. Before he moved from Madison, WI in 2011, he participated in the 2010 Help-Portrait event. For more information on The Soul Catchers and Huba Rostonics, visit

About Badia Spices, Inc
Badia Spices is the world’s leading privately Hispanic-owned spice manufacturer. Badia has brought to market the finest ingredients from all corners of the world. They are committed to offering their consumers the highest quality. Badia has added an Organic and Gluten-Free line, and is proud to have its products certified by Safe Quality Foods, an audit recognized around the world as being one of the most rigorous and credible food safety management systems in the marketplace today.

About Dale Laboratories
Dale Laboratories is Broward County's #1 photographic laboratory. The laboratory makes prints from both digital and film sources. They serve professional photographers from around the world and local pros and advanced amateurs from South Florida. (954) 925-0103.

About The Salvation Army
The Salvation Army, an evangelical part of the Christian church established in London in 1865, has been supporting those in need for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the array of social services ranging from food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. For more information, go to

About Help-Portrait
Celebrity photographer Jeremy Cowart formed Help-Portrait, a non-profit organization, in 2009 as he contemplated using his skills and expertise to give back to those who do not have the opportunity for a professional photo. The rapid growth of this organization is a perfect example of the use of social media as the community shares ideas and stories through Twitter, Facebook, YouTube and blogging.

About ASMP South Florida
The Members of The American Society of Media Photographers represent a diverse cross section of commercial photographers in South Florida. Their specialties range from Advertising, Editorial, Sports, Aerial, Underwater, Events, Hospitality, Architecture, Photojournalism, Food and Travel to Fashion, Beauty, Fine Art and all the related areas of the unique lifestyle in our market. Their mission is “Instilling and promoting camaraderie, creativity and successful business practices among professional visual creatives.” For more information visit

About PPGF
Professional Photographers Guild Of Florida Inc. is a not for profit South Florida association, established in 1955. Our goal is to provide quality educational programs, networking, positive public awareness of professional photography, and promote professionalism in the photographic community.
Phocaccia Productions, LLC
Huba Rostonics
(954) 727 3350